Email Marketing & Lifecyle Manager

Responsibilities

• Email Growth & Lifecycle Strategy
• - Develop and execute email marketing strategy across content, cadence, segmentation, and personalization.
• - Own promotional, transactional, triggered, and automated journey execution across the lead and member funnel.
• - Drive retention, re-engagement, and cross-sell initiatives.
• - Monitor campaign performance, identify trends, and apply insights to continuously improve results.
• AI-Directed Campaign Execution
• - Brief, direct, and QA AI agents to produce email copy, subject lines, and campaign calendar builds, refining output for audience, offer, and compliance before every deployment.
• - Maintain prompt frameworks, brand guidelines, and content standards that feed AI workflows.
• - Identify opportunities to improve AI output quality and expand agent use across campaign formats.
• Paid Email & Direct Mail

Requirements

• 3-5 years in email marketing, lifecycle marketing, or CRM marketing with demonstrated ownership of multi-touch campaigns.
• Proven ability to drive conversion, retention, and revenue impact through owned email channels.
• Strong familiarity with segmentation, journey design, automation strategy, deliverability, and A/B testing.
• Comfortable directing and QA-ing AI agents to produce on-brand content at scale; this is a core job function.
• Analytical mindset: extracts insights from campaign data and translates them into clear strategic recommendations.
• Highly organized with the ability to manage shifting priorities in a high-volume, fast-paced environment.
• Salesforce Marketing Cloud experience preferred.
• Business and Management Principles - Knowledge of business and management principles involved in strategic planning, resource allocation, leadership, and coordination of people and resources. Includes the ability to interpret policy and think globally with an “out of box” perspective to achieve results autonomously.
• Policies and Regulations — Knowledge of company polices, federal, state, and local laws, government regulations and agency rules that pertain to properties managed.
• Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling services. This includes marketing strategy and tactics, and sales techniques.

Preferred

• Salesforce Marketing Cloud experience preferred.

Benefits

• Club Membership -- Enjoy complimentary access to Bay Club facilities and experience all that membership has to offer, from sports and fitness to family fun, recreation, and community.
• Competitive Compensation -- Competitive pay with opportunities to grow your earnings as you grow in your career.
• Paid Time Off* -- Time to recharge, spend time with the people you care about, and enjoy life outside of work.
• Health Insurance* -- Benefits designed to support your health and well-being.
• Employee Discounts -- Save on club services, programs, and amenities.
• Continuing Education -- Build your skills and knowledge through ongoing learning and development opportunities.
• Career Growth Opportunities -- Develop your skills, take on new challenges, and pursue opportunities to advance within Bay Club.
• Community Involvement -- Be part of a team that makes a positive impact in our clubs and communities.
• Benefits are available to eligible Full-Time associates. Full-Time status eligibility begins at an average of 25 hours worked per week.