Responsibilities

• Execute key operational tasks, from creative setup and HTML coding, to A/B testing, QA, and deployment.
• Assist in performance marketing campaigns to augment the team’s owned-property programs, inclusive of email, SMS, web and app. This includes audience segmentation and analysis, growth strategy, and promotion of CRM best practices.
• Work with the tech/dev and creative teams to implement scalable personalized campaigns and provide expert direction.
• Leverage data-driven decision making and a deep understanding of CRM and email best practices to analyze current programs and optimize performance
• Basic HTML/CSS knowledge for email template setup and troubleshooting
• Experience with QA processes and troubleshooting deployment issues
• Familiarity with customer data segmentation and list management
• Ability to manage multiple campaign deployments in a fast-paced environment
• Coordinate cross-functionally with strategy, creative, analytics, and development teams to ensure accurate campaign execution and timely deployment.

Requirements

• 3+ years of experience with email marketing tools, such as Oracle or Salesforce Marketing Cloud

Preferred

• 2+ years of Digital Asset Management (DAM) experience preferred
• 2+ years of Adobe Target preferred
• Ability to demonstrate your experience
• Demonstrated use of analytical and problem-solving skills to drive marketing results.

Benefits

• Health insurance (agency contribution of 50%-75%)
• Host of supplemental policies to include, long-term, short-term & life
• 401k
• Paid Time Off
• Ongoing training opportunities
• Competitive family & medical leave policies
• 10 paid holidays