Email Automation and Lifecycle Strategist

Responsibilities

• Lifecycle Strategy, Content, & Copywriting: Strategic Journey Design: Architect, build, and optimize automated customer lifecycle journeys that align with key customer touchpoints.
• Direct-Response Copywriting: Serve as a strong internal voice for email content creation. Write compelling, high-converting copy, subject lines, and calls-to-action (CTAs) that drive engagement while maintaining brand voice.
• Dynamic Content Mastery: Design and manage responsive email templates utilizing advanced dynamic content to efficiently support a diverse portfolio of acquired brands under a cohesive corporate umbrella.
• AI Innovation: Leverage Generative AI tools to accelerate content ideation, draft multivariate subject lines for A/B testing, outline content blocks, and streamline routine copywriting tasks.
• Audience Segmentation & CRM Management: Advanced Segmentation: Architect the audience segmentation strategy leveraging internal databases to deliver highly targeted, behavior-driven communications based on region, service history, and user intent.
• Air Traffic Control & Database Health: Act as the ultimate gatekeeper of the email strategy. Establish and enforce contact-frequency rules, suppression lists, and database hygiene practices to optimize delivery and protect domain reputation.
• Technical QA: Own the ultimate Technical QA for all automated flows and complex campaigns, ensuring flawless logic, accurate personalization tokens, and responsive rendering across all email clients and mobile devices.
• Platform Administration & Vendor Management: Data Analysis & Performance Optimization: Deliver regular strategic analysis that connects front-end email metrics to downstream business outcomes like customer retention, lead-to-booking conversions, and channel revenue.
• Tech Stack Ownership: Act as the primary administrator and power user for our marketing automation platforms (Act-On and Microsoft Dynamics 365 Customer Insights) and adjacent tools (e.g., Litmus).
• Vendor Management: Manage vendor relationships, coordinate regular partner check-ins, lead annual SaaS renewal negotiations, process invoicing, and evaluate emerging platform capabilities.

Requirements

• Experience: 4+ years of progressive experience in digital marketing, with a dedicated focus on email marketing, content creation, and lifecycle automation.
• Education: Bachelor’s Degree in Marketing, Communications, English, Business, or a related field.
• Platform Proficiency: Hands-on experience with enterprise marketing automation platforms. (Direct experience with Act-On and Microsoft Dynamics 365 Customer Insights is highly preferred; equivalent systems like HubSpot, Marketo, or Salesforce Marketing Cloud are acceptable)

Preferred

• Portfolio demonstrating direct-response copywriting
• Experience with Generative AI tools to accelerate content ideation
• Experience architecting lifecycle programs across multiple brands

Benefits

• Group health plans*
• Short-term and long-term disability insurance*
• Life insurance*
• Paid parental leave
• 401k with up to a 4% company match
• Employee Stock Purchase Plan: opportunity to buy company stock at a 15% discount
• Holidays and paid time off*
• Payroll savings plan*
• Charitable matching gift program*
• Employee referral bonus program *
• Employee Educational Scholarship*
• Davey Family Scholarship*
• 20% discount on all Davey services*
• Cell phone discounts*
• Vehicle purchase discount program*
• Plus, so much more!