eCommerce Specialist

Responsibilities

• Content Creation and Site Management
• Create, upload, and maintain all Shopify website content, including product pages, collections, imagery, and copy.
• Own the website update calendar and ensure all content changes are executed accurately and on time.
• Plan and execute site merchandising to highlight priority products, launches, and seasonal assortments.
• Coordinate and execute digital activations, including product launches, promotions, seasonal campaigns, and merchandising initiatives.
• Website Performance and Optimization
• Lead conversion rate optimization, including developing hypotheses, running A/B tests, and implementing winning changes.
• Build landing pages tailored to specific traffic sources, channels, and audiences.
• Monitor site performance, including page speed, navigation, and user experience, and recommend improvements.
• Manage HydraPak's freelance web developer, including scoping projects, prioritizing requests, setting timelines, and reviewing work for quality before launch.

Requirements

• 3–5 years of ecommerce experience, ideally with a direct-to-consumer brand.
• Hands-on Shopify experience, including content management, product and collection setup, theme editing, and apps.
• Strong working knowledge of web analytics tools such as Google Analytics 4 and Shopify Analytics, with the ability to turn data into clear recommendations.
• Proven experience with conversion rate optimization and A/B testing.
• Experience building and optimizing landing pages for specific channels and audiences.
• Excellent project management skills, with a track record of managing a content calendar and multiple launches at once.
• Basic HTML/CSS knowledge, enough to make small edits and communicate clearly with developers.
• Strong written communication and attention to detail.

Preferred

• Experience with Amazon Vendor Central and Amazon Vendor Services (AVS).
• Experience managing or optimizing a loyalty program.
• Experience managing outside partners, such as freelance developers or agencies, including scoping work and reviewing deliverables.
• Familiarity with testing and analytics platforms such as heatmapping, session-recording, or A/B testing tools.
• Basic design skills (Figma, Canva, or Adobe) for quick content updates.
• Experience working in the outdoor, running, or endurance space.

Benefits

• HydraPak offers up to 120 hours of Paid Time Off in the first year of service
• 11 paid holidays
• a range of insurance benefits starting the first of the month following a 30-day waiting period
• a 401(k) plan with company match after 90 days