Responsibilities

• Own the customer. Build and maintain high-fidelity customer personas per SKU from first-party data (Outer Signal, GA4, Shopify, Klaviyo), validate them against purchase behaviour, and refresh them as evidence comes in.
• Write the briefs. Turn personas into creative briefs (video, static, UGC), landing-page briefs and email/SMS briefs. The agencies execute; you decide what gets made and why.
• Run the weekly scorecard. Revenue vs target, new-customer CAC/AOV/orders, repeat rate, contribution margin, creative and lander test results. You present the synthesis every week and make the calls that follow from it.
• Own paid acquisition. Meta first ($500/day scaling to $50k+/month as economics hold), with a hard first-purchase CPA ceiling. Creative diversity, not budget, is the lever — you'll inherit an audit showing why.
• Own lifecycle. Direct the email/SMS agency: segmentation of the existing list for cross-sell into CBD and the low-dose gummy, flow architecture, send cadence, revenue per subscriber.
• Own the test plan. Landers (top-of-funnel and final-page), quiz funnels, offer structures, pricing and bundles — one experiment cadence across CRO, creative and email.
• Manage the pod. Media buyer, creative producer, email agency, CRO agency. Clear deliverables, weekly accountability, no ambiguity about what a good week looks like.
• Launch the new product. Own the December go-to-market for the low-dose THC gummy, including conversion of existing single-strength subscribers.

Requirements

• You have 4+ years growing DTC consumer brands — supplements, wellness, cannabinoids or adjacent — and have personally taken a brand or SKU from launch to $1M+/year in Meta-driven revenue.
• You think in unit economics: CAC, contribution margin, payback, LTV by cohort. You can defend a budget decision with a spreadsheet, not a vibe.
• You've written creative briefs that produced winning ads, and you know the difference between 50 ads and 8 genuinely distinct concepts.
• You've run agencies and freelancers and got more out of them than they expected to give.
• You are comfortable in restricted categories: you know how to sell an ingredient story when platform policy won't let you name the ingredient.
• You're hands-on in Shopify, Klaviyo, Meta Ads Manager, GA4 and a spreadsheet, and you can use AI tooling to do a week's analysis in an afternoon.
• You want a clear number, a clear structure and the autonomy to hit it — and you're honest, early, when you're behind.

Benefits

• Employee discount
• Flexible schedule
• Health insurance
• Paid time off