Responsibilities

• Own ecommerce revenue targets, growth strategy, forecasting, budgets, and contribution profitability.
• Improve customer acquisition, conversion, average order value, retention, and lifetime value.
• Build clear performance reporting and identify scalable growth opportunities.
• Lead Meta, Google, and other relevant paid media strategies and budgets.
• Manage agencies, creative testing, and acquisition efficiency using CAC, MER, ROAS, and contribution margin.
• Own Shopify Plus merchandising, product pages, landing pages, and checkout performance.
• Lead A/B testing, conversion optimization, and website development priorities.
• Direct Klaviyo email and SMS strategy, segmentation, campaigns, and automation.
• Hold external partners accountable for repeat purchase and customer lifetime value results.
• Own the promotional calendar, product launches, bundles, upsells, and cross-sells.

Requirements

• 5+ years of progressive ecommerce experience, including leadership responsibility.
• Demonstrated success scaling a DTC ecommerce brand and managing multimillion-dollar ecommerce revenue.
• Strong experience with paid advertising, Shopify, ecommerce analytics, and customer acquisition economics.
• Experience managing substantial marketing budgets and external partners.
• Ability to manage for profitability, not simply revenue; strong communication and ownership.

Preferred

• Experience with a $10M–$30M+ DTC business.
• Consumer products, automotive, powersports, or outdoor industry experience.
• Klaviyo, Amazon Seller Central, and high-growth founder-led company experience.
• Experience building teams and executing product launches.

Benefits

• Health insurance
• Paid time off