Responsibilities

• Understand and uphold FFWS core values, brand standards, and multi-brand identity guidelines across all digital communications
• Own enterprise ecommerce revenue targets across all brands
• Develop annual digital commerce growth strategy and multi-year roadmap
• Build forecasting models tied to traffic, conversion, AOV, and retention levers
• Identify scalable opportunities to increase customer lifetime value
• Establish KPI frameworks and executive reporting cadence
• Drive disciplined prioritization of initiatives based on measurable revenue impact
• Lead ongoing conversion rate optimization (CRO) strategy
• Improve site architecture, navigation clarity, and overall user experience
• Optimize checkout flows to reduce abandonment and increase completion rates

Requirements

• 5–10+ years of progressive ecommerce leadership experience
• Enterprise-level experience managing multiple brands or business units
• Deep understanding of ecommerce architecture and digital sales funnels
• Strong knowledge of structured data, schema markup, and technical SEO
• Experience improving AI-driven product discoverability
• Strong understanding of site crawlability and performance optimization
• Proven ability to scale ecommerce revenue in a DTC environment
• Strong leadership presence and people management experience
• Must be at least 21 years of age
• Advanced hands-on experience with Klaviyo is required; candidate must demonstrate the ability to independently build, deploy, troubleshoot, and optimize campaigns and automated flows

Preferred

• Experience in direct-to-consumer wine, beverage, hospitality, or luxury ecommerce strongly preferred