E-commerce Marketing Specialist

Responsibilities

• Plan and execute online promotions, discount offers, seasonal campaigns, and special events to drive sales.
• Develop promotional strategies based on U.S. market trends, customer preferences, and business objectives.
• Manage promotional calendars, campaign schedules, website banners, and online merchandising initiatives.
• Plan targeted offers to encourage first-time purchases, repeat purchases, and re-engagement of inactive customers.
• Coordinate campaign execution with marketing, merchandising, design, and other internal teams.
• Monitor campaign performance and identify opportunities to improve effectiveness.
• Set up and manage promotions, discounts, product displays, and website banners through e-commerce platform administrative systems.
• Verify pricing, discount conditions, promotional details, and website displays before campaign launches.
• Monitor live promotions and promptly resolve discrepancies or operational issues.
• Maintain accurate promotional information and ensure timely updates across the website.

Requirements

• At least 3 years of experience in e-commerce marketing, digital marketing, online merchandising, or promotional campaign management.
• Hands-on experience planning, executing, and managing online promotions or marketing campaigns.
• Understanding of e-commerce operations, customer purchasing behavior, and conversion optimization.
• Ability to analyze campaign performance, sales revenue, conversion rates, and promotional effectiveness.
• Strong analytical, organizational, and problem-solving skills.
• Excellent attention to detail, especially regarding pricing, discount settings, and website merchandising.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong communication and cross-functional collaboration skills.
• Professional proficiency in both Korean and English.
• Hands-on experience with Shopify and Shopify applications, such as Klaviyo and Yotpo.

Preferred

• Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), or Amplitude.
• Experience using AI tools such as Claude, Gemini, or similar platforms for marketing productivity, content development, or data analysis.
• Familiarity with Adobe Creative Cloud, Illustrator, or AI-assisted design tools.
• Experience in the U.S. e-commerce, retail, food, grocery, or consumer packaged goods (CPG) industry.
• Experience with customer segmentation, lifecycle marketing, retention campaigns, or conversion rate optimization.
• Experience managing seasonal campaigns, product promotions, and integrated online and offline marketing initiatives.

Benefits

• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance