E-Commerce & Growth Marketing Manager

Responsibilities

• 1. Email Marketing & Customer Retention
• - Own Klaviyo campaigns, automations, segmentation, testing, and reporting.
• - Build and improve welcome, abandoned checkout, post-purchase, replenishment, and win-back flows.
• - Create a consistent calendar of product education, launches, customer stories, and relevant offers.
• - Grow our email list through effective signup forms, landing pages, events, and campaigns.
• - Improve repeat purchasing while protecting deliverability and the customer experience. Evaluate SMS where customer consent and expected returns support its use.
• 2. Meta Advertising & Customer Acquisition
• - Manage Facebook and Instagram advertising within agreed budgets.
• - Develop and test creative, messaging, offers, audiences, and landing pages.
• - Create a steady pipeline of product demonstrations, customer testimonials, educational content, and other ad concepts.

Requirements

• Approximately four or more years of relevant e-commerce or digital marketing experience, or an equivalent record of strong results.
• Hands-on experience building Klaviyo campaigns, flows, and segments.
• Hands-on experience managing Meta Ads, including creative testing and budget decisions.
• Hands-on Shopify experience and a record of improving e-commerce merchandising or conversion.
• Strong copywriting, sound visual judgment, and the ability to create useful graphics and basic photo/video content.
• Confidence using analytics, store reporting, and customer data to make decisions.
• An understanding of how margins, acquisition costs, order value, and repeat purchases affect profitability.
• The ability to prioritize, deliver work reliably, and operate independently in a small business.

Preferred

• Marketing physical consumer products or premium DTC brands.
• Working with WordPress, GA4, and design or video tools such as Canva, Adobe, or CapCut.
• Growing sales through educational content, creator partnerships, or retention programs.
• Working with woodworking, kitchen, home care, outdoor, or maker audiences.
• Using AI tools to improve research, analysis, and production while maintaining accuracy and brand quality.