Responsibilities

• Own and define the comprehensive ecommerce and digital marketing strategy aligned to overall business objectives and B2C revenue targets.
• Lead the creation, execution, and prioritization of marketing initiatives across all digital channels, including email, social media, paid search, paid social, and content marketing.
• Serve as the primary decision-maker for digital strategy, partnering cross-functionally with Sales, Production and Operations to ensure the online experience is optimized for conversion, revenue growth, and scalability.
• Own website performance and conversion outcomes, using data to identify friction points, revenue opportunities, and areas for improvement across the customer journey.
• Lead a structured CRO and testing roadmap, including A/B testing and experimentation, to continuously improve conversion rate, AOV, and campaign effectiveness.
• Translate performance insights into prioritized actions that directly impact revenue and customer lifetime value.
• Own all online merchandising strategy and execution, ensuring product presentation, pricing, promotions, and site merchandising are optimized to drive sell-through and revenue performance.
• Monitor sales performance, inventory levels, and product availability, making decisions on promotions, product visibility, and timing in partnership with Merchandising and Inventory teams.
• Ensure the website functions as a high-performing sales channel that supports seasonal launches and ongoing demand.
• Own digital channel strategy and performance across paid, owned, and organic channels, ensuring alignment with seasonal priorities and revenue goals.

Requirements

• 5+ years in DTC ecommerce with direct ownership of B2C revenue and a P&L mindset
• Hands-on experience owning Attentive (or equivalent) for email/SMS flows, segmentation, and revenue attribution
• Shopify fluency: confident in admin, theme customization requests, app evaluation, and merchandising workflows
• CRO and experimentation experience (A/B testing, funnel analysis, session replay tools)
• GA4 proficiency and comfort building dashboards that non-marketers can read
• Experience managing agencies, freelancers, and platform reps

Preferred

• Experience with wholesale/DTC hybrid businesses
• Familiarity with NetSuite or ERP-connected ecommerce environments
• Bachelor\'s degree in a relevant field; MBA is not required
• Experience with influencer/creator programs and UGC
• Aesthetic judgment: can tell the difference between "performing" creative and "on-brand" creative, and knows when to push back either direction

Benefits

• 401K Retirement with employer matching
• Medical, Dental, and Vision Insurance
• PTO and Holidays
• Company Sponsored Luncheons and Events
• Generous Employee Discounts on SSCO Product
• Fun, Collaborative Work Environment with Great People!