eCommerce & Digital Marketing Manager at The People Brand | Carson, CA | $120K/yr – $140K/yr

The People Brand

eCommerce & Digital Marketing Manager

Carson, CA (On-site)

$120K/yr – $140K/yrMid Level4+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the commerce engine with end to end site performance, merchandising discipline, and cross functional campaign alignment.

Own site performance, merchandising, and CRO experiments across multiple brands.
Partner with Marketing and Creative to execute campaigns and asset briefs on a shared schedule.
Lead cross functional planning and reporting to senior ecommerce leadership with a clear roadmap.

Job Description

Responsibilities:

Manage day to day website performance, including traffic, conversion rate, AOV, and revenue.
Own site merchandising, including collection structure, product sequencing, homepage content, promotional banners, and seasonal updates.
Monitor overall site health, including broken links, out of stock products, incorrect pricing, and page performance, coordinating fixes as needed.
Lead weekly ecommerce reviews to identify opportunities, issues, and priorities.
Manage promotional calendars, sale events, product launches, and seasonal campaigns in coordination with marketing and cross functional partners.
Partner with Digital Marketing on upcoming campaigns, ensuring paid media, email, and SEM activity align with site merchandising strategies.
Execute paid campaigns across Meta, Google, and other advertising platforms, managing budgets, audience targeting, and creative rotation.
Brief Creative partners on campaign asset needs with clear expectations and timelines.
Track campaign performance post launch and provide reporting and recommendations.
Manage email and SMS strategy and execution, including send calendars, audience segmentation, automated flows, and performance reporting. Experience with Klaviyo and Attentive is preferred.
Serve as a key liaison between Ecommerce and Creative teams, managing asset request timelines and escalating gaps when necessary.
Coordinate with Ecommerce Operations and Logistics on product launches, inventory availability, and fulfillment timing.
Represent Ecommerce priorities in cross functional planning meetings.
Maintain and improve weekly and monthly ecommerce performance dashboards.
Identify opportunities to improve conversion rate, AOV, retention, and overall customer experience, prioritizing initiatives through a clear roadmap.
Own A/B testing across site content, product page layouts, and promotional strategies.
Report performance, blockers, and upcoming priorities to senior ecommerce leadership.

Requirements:

4+ years of ecommerce management experience, ideally within apparel, fashion, lifestyle, or a multi brand DTC environment.
Strong Shopify expertise. You know how to merchandise collections, manage themes, run promotions, and pull reports without relying on IT support.
Proven ability to manage multiple brands, business units, or product categories simultaneously while maintaining exceptional attention to detail.
Strong commercial mindset with a focus on revenue growth, profitability, and conversion optimization.
Experience owning promotional or content calendars and coordinating cross functional execution.
Proficiency with ecommerce analytics tools, including Google Analytics (GA4), Shopify Analytics, and email marketing reporting. Klaviyo experience preferred.
Excellent communication skills with the ability to write concise creative briefs, facilitate productive meetings, and translate performance data into actionable insights.

Preferred:

Klaviyo experience preferred.

The People Brand

Recruitment often feels transactional, but we believe it doesn’t have to. We value transparency and authenticity in every search, partnering with premium brands that uphold integrity and create environments where people can thrive. Founded by former HR executives from top brands like Nike, Hurley and Fox Racing, we have a deep understanding of the industries we play in. Our expertise with Lifestyle Brands & Consumer Goods enables us to strategically headhunt talent who understand the unique challenges and opportunities these industries face.Whether you're looking for excellent talent or your next opportunity - we'd love to connect with you. Please reach out to us directly through our website!Client Examples: Quince, Boot Barn, SITKA, Vuori, Lulus, JOLYN, Speedo, O'neill, Insomniac Events, ZO Skin, Salty Crew, Sanuk, Alo Yoga, etc.

Ladera Ranch, California, USA

6 employees

thepeoplebrandusa.com