E-commerce Marketing Manager at Wooltari USA | Carson, CA | $85K/yr – $95K/yr

E-commerce Marketing Manager

Carson, CA (On-site)

$85K/yr – $95K/yrSenior Level5+ years expFull time

Posted 2 months ago

The other 99% submit and hope. You're about to do something different.

Drive Wooltaris D2C growth on a 1000+ SKU Shopify store with performance marketing and cross-functional leadership.

Must-have: 5–7+ years in e-commerce growth with proven D2C revenue results.
Standout: Leadership of a marketing team and cross-functional collaboration with operations and Korea office.

Lead and optimize Wooltari’s Shopify-based D2C e-commerce business
Manage and improve the online customer experience across a high-volume catalog of 1,000+ SKUs
Oversee product merchandising, collection strategy, promotions, and on-site conversion optimization
Drive revenue growth through platform-focused e-commerce strategy — not Amazon marketplace management
Analyze customer behavior, sales trends, and site performance to improve conversion and retention
Lead paid media strategy across Meta, Google, TikTok, and other digital channels
Manage ROAS, CAC, retention, and other core marketing KPIs through data-driven decision making
Develop and execute acquisition, remarketing, and lifecycle marketing campaigns
Optimize marketing spend allocation and campaign performance across channels
Prepare growth forecasts, campaign reporting, and executive performance updates

5–7+ years of experience in e-commerce marketing, growth marketing, or digital commerce leadership
Strong hands-on experience managing Shopify-based e-commerce operations
Experience operating large online product catalogs with 1,000+ SKUs
Proven track record driving revenue growth through D2C e-commerce strategy and performance marketing
Strong understanding of online merchandising, conversion optimization, and customer acquisition
Advanced analytical and data-driven decision-making skills
Strong leadership, communication, and organizational skills
Bilingual Korean/English required
Authorized to work in the U.S.

Experience with Weee!, TikTok Shop, or other high-growth e-commerce platforms
Experience in food, grocery, meal kit, or consumer goods industries
Familiarity with retention marketing, CRM, and customer lifecycle strategy
Experience managing fast-moving promotional calendars and large SKU environments
Ability to thrive in a fast-paced, rapidly changing growth environment