E-Commerce Growth Specialist

Responsibilities

• The buying experience, and the number that measures it. Own conversion from landing to completed order, and the store experience that determines it — navigation and collection structure, product pages, comparison and selection aids, cart and checkout, on-site search.
• Finding the friction, with evidence. Funnel analysis, session recordings, on-site search logs, checkout drop-off, pre-sales and support question mining, and direct customer input through surveys or interviews. Know the difference between a real problem and a personal preference.
• Making it ship. Write the requirement, prioritize honestly against effort, and work it through design, IT and our agency partners to launch — then verify it actually helped. A recommendation that never goes live is worth nothing here.
• Reducing the evaluation burden. Our buyers are choosing between systems, not products: help them compare models, understand compatibility and deployment scenarios, size what they need, and reach a human when they want one. Make the trust signals (case studies, reviews, warranty, US support) do real work.
• Scenario-based pages. Build and iterate pages for specific buying situations — small office and retail Wi-Fi, restaurant and warehouse deployments, camera plus network projects — so search intent lands somewhere that answers it.
• Experiment discipline. Set the baseline before you change anything. Run structured tests (A/B or holdout) where volume allows, and say plainly when it doesn't. Report lift you can defend.
• Supporting offers and promotions. Advise on how offers, bundles and pricing are presented on site, and work with Sales so the promotion calendar and the store experience agree with each other. You shape how offers land — you are not the promotion planner.
• Coherence across the funnel. Partner with paid media and our SEO agency so what an ad or a search result promises is what the page actually delivers.

Requirements

• Ownership of an ecommerce growth number. You have been accountable for traffic, new customers or revenue on a store, and can walk through what you tried, what worked and what did not.
• You have shipped experience changes on an ecommerce or transactional site and can walk through two or three of them: what you saw, what you changed, what happened. Platform-agnostic — we care about the reasoning, not which CMS you used.
• Evidence-based optimization. You work from research and data to a hypothesis to a change, not from opinion. You can tell a real result from noise and you say so when a test is inconclusive.
• Both halves of the evidence. Comfortable in analytics (GA4, funnel and cohort analysis) and comfortable with qualitative work — session recordings, usability observation, surveys, talking to actual buyers.
• You can get things built through other people. Specifying clearly, prioritizing against real constraints, and following through with design, engineering and external agencies until it is live. This is a core requirement, not a soft skill.
• Considered-purchase judgement. You understand that a buyer spending several hundred dollars on equipment they have to install and live with behaves nothing like an impulse consumer shopper. Experience limited to fast-moving consumer DTC is not enough.
• Strong written English and direct, clear communication with sales, agencies and cross-functional partners.

Preferred

• Working familiarity with Shopify — enough to know what is native, what needs an app and what needs development, so your specs are realistic
• Shopify B2B experience (company accounts, catalogs, tax-exempt purchasing)
• Experience with experimentation or behavioural analytics tooling (for example Optimizely, VWO, Hotjar, Clarity, Microsoft or Google equivalents)
• Experience selling to small business owners, or to trade and installer audiences
• Enough working knowledge of paid search and SEO to brief and challenge specialists — you do not need to run them
• Familiarity with a lifecycle email platform such as Klaviyo, enough to hand repeat-purchase journeys off to automation
• Interest in networking, Wi-Fi, security cameras or B2B technology products
• Bachelor's degree in Marketing, Business, Human-Computer Interaction, or a related field

Benefits

• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• Bi-annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events