Donor Lifecycle Engagement Strategist

Responsibilities

• Build and Optimize Donor Journeys (40%)
• Translate approved audience, donor experience, and creative strategies into journeys that can be implemented, measured, and improved.
• Develop journey maps, communication plans, business requirements, audience rules, triggers, cadence, and decision logic for assigned donor segments.
• Build, configure, schedule, and maintain multi-step email journeys and related automations in Salesforce Marketing Cloud, Klaviyo, or comparable platforms.
• Create audience selections and personalization requirements in partnership with Philanthropy, Digital Marketing, Direct Marketing, Operations, and Analytics.
• Conduct end-to-end quality assurance for audience counts, exclusions, consent, personalization, links, tracking, rendering, accessibility, approvals, and launch readiness.
• Monitor active journeys and resolve or escalate data, platform, timing, content, and delivery issues.
• Maintain current journey maps, configuration records, calendars, and operating documentation, so teams understand what each donor receives and why.
• Lead Integrated Engagement Delivery (25%)
• Coordinate the people, content, channels, and dependencies required to deliver consistent experiences for designated audiences.

Requirements

• Bachelor's degree in marketing, communications, business, fundraising, or a related field, or equivalent professional experience.
• Five or more years of progressively responsible experience in email marketing, marketing automation, donor or customer journeys, digital engagement, fundraising, or related work.
• Demonstrated experience building and managing multi-step automated journeys in Salesforce Marketing Cloud or a comparable platform.
• Minimum of 2-3 years of demonstrated experience with email production, audience segmentation, personalization, testing, quality assurance, and performance reporting.
• Experience managing cross-functional projects with multiple owners, dependencies, deadlines, and approval steps.
• Ability to translate strategy and audience insights into clear requirements, workflows, communication plans, and measurable actions.
• Strong written and verbal communication skills, including the ability to prepare briefs, documentation, status updates, and performance summaries.

Preferred

• Experience with Salesforce Marketing Cloud Journey Builder, Email Studio, Automation Studio, Klaviyo, and CRMs.
• Experience with nonprofit fundraising, donor stewardship, the donor lifecycle, or relationship-based fundraising.
• Experience coordinating email with direct mail, website, SMS, paid media, events, or personal outreach.
• Working knowledge of HTML and CSS for email, email deliverability, accessibility, and data privacy requirements.
• Experience partnering with writers, designers, creative teams, agencies, analysts, and technical teams.

Benefits

• Health and wellness benefits including Flexible Spending Account and/or Health Saving Account
• Employee assistance program
• 403(b) retirement plan (match 1% employee to 2% employer up to a maximum of 4% match +3% employer discretionary contribution regardless of employee contribution)
• 22 vacation days in addition to 12 statutory and discretionary holidays, and 10 sick days per year
• Employer-paid life insurance and accidental death & dismemberment (AD&D)
• Professional development and annual merit increase opportunities
• Optional critical illness insurance, legal assistance plan and pet protection
• And more!