Responsibilities

• Develop strategic marketing plans aligned with division goals, audience segments, and market trends
• Own end-to-end marketing funnel performance to drive enrollment
• Lead all paid and organic demand generation channels (digital and offline) and optimize conversion rate and funnel efficiency
• Ensure brand and creative strategies support demand generation and conversion goals while ensuring consistency across platforms and communication channels
• Generate and leverage consumer and market insights to assess competition, identify trends, and optimize strategies
• Build and manage a data-driven marketing infrastructure, including CRM optimization, attribution and performance tracking, and audience segmentation
• Build and mentor a collaborative and performance-oriented marketing team through coaching, development, and recognition
• Own and optimize a significant marketing budget with clear accountability for ROI
• Establish strong operating rhythms with Admissions leadership to align on lead quality, conversion performance, and enrollment outcomes
• Collaborate with cross-functional departments including admissions, academics, and finance, as well as external partners and agencies

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field (required)
• Master’s degree (preferred)
• Minimum of ten (10) years of experience in marketing leadership roles with a strong emphasis on performance marketing and demand generation
• Experience in high-volume, performance-driven environments, ideally within regulated or compliance-driven industries, or in business models requiring demand generation against fixed capacity (e.g., education, hospitality, travel, healthcare, or similar)
• Experience managing large-scale paid media budgets and lead generation programs
• Deep understanding of digital marketing channels and performance measurement tools
• Strong strategic planning skills and demonstrated success in leading complex marketing initiatives
• Exceptional analytical capabilities to interpret data and make evidence-based decisions
• Proven leadership experience with a track record of developing high-performing teams
• Ability to drive results within regulatory, operational, and organizational constraints while still advancing innovation

Preferred

• Master’s degree (preferred)
• Experience partnering with Admissions or student enrollment teams (preferred)