Responsibilities

• Assist in planning, developing, organizing, implementing, directing, and evaluating division Marketing initiatives in accordance with business goals and strategic plans
• Analyze local market trends and recommend changes to marketing and business development strategies based on analysis and feedback
• Oversee and directly participate in traffic campaigns and campaign creations (E.g. Google Places; Google Business; Google Campaigns)
• Execute marketing and branding objectives following Corporate branding and marketing initiatives
• Search engine optimization (E.g. Zillow, Trulia)
• Prepare marketing strategies alongside Director of Sales and Marketing and division staff
• Design print ads and publications utilizing Corporate Marketing Department brands and resources
• Ensure brand messages are consistent
• Test banners and links bi-weekly
• Media plan creation and ad scheduling
• Budget reconciliation for corporate and divisions
• Weekly divisional web audits, blogging, copywriting, ad proofing, messaging, fair housing accuracy
• Contract management of local publications/prints
• Deepen relationships with all media to ensure the most effective messaging and positioning of the organization
• Lead all areas of content generation and production across all media platforms
• Collaborate with sales and management to develop strategic partnership activities and implement approved strategic plans
• Participate in weekly staff meetings to foster new ideas and manage timely deliverables