Director, Website & eCommerce

Andover, MA (On-site)

$168K/yr – $281K/yrSenior Level10+ years expFull time

Posted 1 day ago

Job Summary

Own the strategy and execution of MKS global websites and eCommerce, guiding governance, roadmaps, and optimization across cross-functional teams.

  • Lead One MKS website transformation and improved navigation initiatives.
  • Manage priorities and delivery of business-critical web/eCommerce initiatives.
  • Drive data-informed improvements for engagement, conversion, and revenue.

Job Description

Responsibilities

  • Lead the strategy, roadmap, governance, and continuous improvement of MKS customer-facing websites and eCommerce experiences across the global web ecosystem.
  • Drive execution of the One MKS website transformation, improved navigation, application-led content architecture, product pathways, and enhanced findability.
  • Oversee eCommerce capabilities that support B2B customer purchasing, including order placement, order status, shipment tracking, invoice access, and self-service functionality.
  • Manage website and eCommerce project priorities, backlog, resources, dependencies, timelines, and stakeholder expectations to ensure timely delivery of business-critical initiatives.
  • Partner with Marketing Communications, divisional marketing, product management, sales, IT, customer service, external agencies, and regional teams to align web and eCommerce activity with business priorities.
  • Lead resolution of AEO, SEO, site performance, content, analytics, platform, and customer-experience issues, ensuring the site is technically sound and optimized for organic visibility and engagement.
  • Provide leadership for web development resources, including internal team members, contractors, agency partners, and future development staff supporting front-end and back-end execution.
  • Establish clear web governance processes, standards, workflows, performance measures, documentation, and operating rhythms to improve transparency and execution velocity.
  • Support Strategic Plan and Annual Budget planning by identifying web/eCommerce investment needs, business justification, risks, resourcing requirements, and expected impact.
  • Use data, analytics, voice of customer input, and internal stakeholder feedback to identify opportunities to improve digital engagement, conversion, usability, revenue, and customer satisfaction.

Requirements

  • Bachelor’s degree in marketing, digital marketing, business, communications, information systems, or a related field; advanced degree preferred.
  • 10+ years of experience leading website, eCommerce, digital marketing, or digital customer experience functions, preferably in a global B2B or technical environment.
  • Demonstrated experience managing complex website ecosystems, eCommerce platforms, web development projects, UX/UI initiatives, AEO and SEO programs, and analytics-driven optimization.
  • Strong understanding of B2B eCommerce, digital customer journeys, content strategy, search optimization, marketing technology, CRM integration, and web performance measurement.
  • Understanding of AI tools and process for both internal efficiency and external customer engagement.
  • Proven ability to lead cross-functional programs involving marketing, IT, product management, sales, customer service, external agencies, and global stakeholders.
  • Experience leading teams, managing vendors, setting priorities, and converting business requirements into deliverable roadmaps and measurable outcomes.
  • Excellent communication, executive presence, problem-solving, and project management skills.

Preferred

  • Experience with headless or composable commerce architecture, server-side rendering, AEO and SEO remediation, and large-scale website redesign or consolidation programs.
  • Familiarity with SAP-connected B2B commerce environments, purchasing and order management workflows, and self-service customer portals.
  • Experience supporting global brand initiatives across digital properties.
  • Knowledge of industrial technology, semiconductor, photonics, advanced electronics, or manufacturing markets.
  • Experience building or scaling distributed web development teams and working with remote resources.

Benefits

  • Benefits : MKS offers a comprehensive benefits package, including health insurance coverage (medical, dental and vision), 401(k) with company match, life and disability insurance, 12 paid holidays, sick time, 15 paid vacation days, [6 weeks fully paid] parental leave, adoption assistance and tuition reimbursement [and for participation in any stock programs, signing bonus, etc.

Salaries

Posted range

$168K/yr – $281K/yr

Taken straight from the job posting.

See all MKS Instruments salaries

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Director, Website & eCommerce

MKS Instruments · Andover, MA · On-site