Director New Business Venture Global Strategic Marketing
Johnson & Johnson
USA (Remote)
$150K/yr - $259K/yrIn-houseFull-timeDirector/executive7+ years exp.
4 days ago
Director, V&A Marketing & Strategy, Neuroscience
Cambridge, MA (Hybrid)
$191K/yr – $275K/yrDirector/Executive8+ years expFull time
Posted 2 weeks ago
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Job Summary
Own the payer marketing and access engine for a Neuroscience portfolio, aligning BU resource needs with brand priorities and leading cross-functional plans from launch to optimization.
- BU-wide access strategy and launch planning across Corporate Accounts, National/Regional Accounts, Trade, and Pricing & Contracting
- Collaboration with Marketing/Brand and vendors to create aligned V&A pieces and streamline tools
- Represent V&A on BU leadership and key brand activities to ensure pull-through, forecasting, and training are funded and executed
Job Description
Responsibilities
- Determine marketing resource needs for all V&A verticals within the Neuroscience BU
- Develop value propositions for formulary decision makers within the BU
- Serve as one of 3M leaders of US Brand Team(s) for each brand within the Neuroscience BU, representing Value & Access
- Represent the V&A team on the Neuroscience BU Leadership Team, demonstrating subject matter expertise across all V&A verticals
- Lead Value & Access launch planning for any current/future launches within the BU
- Collaborate with Marketing/Brand teams to determine access marketing resources needs for Business Unit
- Co-Design, with V&A Groups and considering brand priorities, the strategic priorities for V&A resources for each brand with the BU
- Represent the V&A team in key brand activities including annual planning, pull-through, product launch, training, forecasting, etc.
- Work with brand team and vendors to review and create pieces aligned with the strategy, prioritizing strategic brands, and to streamline currently used V&A tools
- Shepherd resources through the Promotional Review Committee (PRC) process
- Manage critical business planning frameworks and activities, such as budget management, business reviews, business unit executive meeting content, senior leadership briefings and presentations, etc.
- Lead “above brand” initiatives such as the V&A Corporate overview presentation, V&A capabilities presentation, payer pull-through process, and My Ipsen V&A website
- Lead V&A Team Presentations (design and build) – including but not limited to: National Field Meeting, V&A POA Meetings and National V&A call presentations
Ipsen
We are a global biopharmaceutical company with a focus on bringing transformative medicines to patients in three therapeutic areas: Oncology, Rare Disease and Neuroscience.Our pipeline is fueled by external innovation and supported by nearly 100 years of development experience and global hubs in the U.S., France and the U.K. Our teams in more than 40 countries and our partnerships around the world enable us to bring medicines to patients in 88 countries.For more information, visit ipsen.com.Pauta exclusiva para México:Clave de Autorización COFEPRIS: 243300201B1962 CONSULTE A SU MÉDICO.
