Director, V&A Marketing and Strategy, NA Oncology

Responsibilities

• Determine marketing resource needs for all V&A verticals (Corporate Accounts, National and Regional Accounts, Trade, Field Reimbursement, Pricing & Contracting and Patient Services) within the Oncology Business Unit
• Develop value propositions for formulary decision makers (Payers, PBMs, GPOs, Institutions) with a focus on the Oncology Business Unit
• Serve as one of 3M (Marketing, Medical, Market Access) leaders of US Brand Team(s) for each brand within the Oncology Business Unit, representing Value & Access
• Serve as member of the Oncology Business Unit Leadership Team (OBULT), representing Value & Access and demonstrating subject matter expertise across all V&A verticals
• Lead Value & Access launch planning for any current/future launches within the Business Unit
• Collaborate with Marketing/Brand teams to determine access marketing resources needs for Business Unit
• Co-Design, with V&A Groups and considering brand priorities, the strategic priorities for V&A resources for each brand with the Business Unit
• Represent the V&A team in key brand activities including annual planning, pull-through, product launch, training, forecasting, etc.
• Work with brand team and vendors to review and create pieces aligned with the strategy, prioritizing strategic brands, and to streamline currently used V&A tools
• Shepherd resources through the Promotional Review Committee (PRC) process

Requirements

• At least 8 - 10 years of experience with a focus on payer marketing & reimbursement tools within biopharma
• Experience working within a competitive space
• Previous experience working with agencies on creation of materials
• Previous experience working with promotional material review committees (legal, regulatory, medical) and managing new product launch or label expansion
• Strong project management skills, setting and executing against deadlines and delivering on commitments
• Experience with both Pharmacy and Medical benefit products, with knowledge of Rare Disease, Oncology and Neurology preferred
• Thorough understanding of the commercialization of biopharmaceuticals, including brand management, sales planning and execution, market access, and regulatory environments
• Proven track record for consistently meeting or exceeding quantitative and qualitative targets
• Demonstrated ability to interact with internal stakeholders, including senior leaders across commercial and internal functions
• Excellent communication and collaboration skills

Benefits

• Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.
• group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts.