Responsibilities

• Build, lead, and develop a best-in-class US marketing team responsible for overseeing an outsourced SDR function, national campaigns, national, regional, and digital events, content marketing, account-based marketing, lead generation, campaign execution, and measurable commercial impact.
• Member of the US & Global Marketing Leadership Teams, representing the US market voice and ensuring alignment between US commercial priorities and global marketing strategy.
• Develop a deep understanding of US market dynamics, Core Classroom buying journeys, customer needs, and audience insights to continuously optimize marketing strategy and inform global priorities.
• Lead the integrated US marketing strategy across the full portfolio, ensuring plans support core classroom penetration, sustained enrichment position, brand awareness, demand generation, pipeline growth, web performance, and sales enablement.
• Create and deliver US marketing plans, tactics, budgets, and performance measures that clearly connect marketing activity to US growth ambition and business outcomes.
• Partner closely with US Sales leadership to improve lead quality, conversion, account progression, and marketing contribution to revenue.
• Orchestrate US execution of global campaigns and product launches, leveraging Global Marketing resources across Brand, Communications, Web, and Product Marketing to ensure cohesive, locally relevant, and commercially effective activation.
• Serve as the key US partner to global teams, providing market feedback, customer insights, campaign learnings, and performance data to shape future global strategies, assets, messaging, and product marketing priorities.
• Partner with Educational Impact, Brand, and Comms to establish and grow co-marketing presence alongside fellow organizations in US Education, ensuring mission alignment, message resonance, and reach.
• Own and drive the compliance agenda across US Marketing activities, including policies related to marketing investments, donations, sponsorships, gifts, hospitality, entertainment, and FOC goods.

Requirements

• Strong knowledge of the US Education market, including how districts and schools make decisions, what educators need to adopt solutions successfully, and how the broader K-12 landscape continues to evolve.
• Experience leading integrated marketing strategies that connect brand, demand generation, digital, events, content, product marketing, and sales enablement into a cohesive plan that drives measurable business impact.
• Skilled at turning market insights, customer needs, and commercial priorities into clear marketing plans that build awareness, strengthen pipelines, improve conversion, and support revenue growth.
• Experience leading teams and external partners, including outsourced sales development or lead generation functions, with a focus on performance, quality, collaboration, and continuous improvement.
• Strong cross-functional partner who can work effectively with Sales, Global Marketing, Product Marketing, Communications, Brand, Web, and other stakeholders to align priorities and deliver through influence.
• Analytical and commercially minded, comfortable using data, campaign performance, customer insights, and pipeline metrics to make decisions and optimize marketing investment and impact.

Benefits

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
• Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.