Responsibilities

• Lead and deliver the US Admilparant HCP marketing strategy that prepares the brand for a successful launch in IPF and PPF
• Translating strategy to execution, build HCP launch blueprint for IPF and PPF (launch timelines, deliverables, cross-functional dependencies and executional milestones), ensuring readiness across messaging, channels, and field enablement
• Effectively analyze customer, market, and competitive insights to assess and identify prioritized business opportunity for IPF and PPF, ensuring appropriately aligned actionable tactics that support launch and early uptake
• Partner closely with Medical Affairs and MLR Advisors to develop launch messaging platform and promotional materials
• In collaboration with Market Access and Patient Services, develop and implement comprehensive access strategy and messaging that is aligned to and supports the US admilparant launch plan
• Lead brand efforts to optimize HCP engagement across personal and non‑personal channels, working closely with Omnichannel and CASA partners to refine marketing mix and channel selection
• Partner closely with Patient Marketing team to drive a consistent brand identity and presence
• Establish strong, collaborative partnerships with Sales and Training teams to ensure effective pull‑through of HCP strategy into the field, including launch messaging, tools, and executional readiness
• Serve as the primary day‑to‑day lead for HCP agency partners, providing clear direction, feedback, and accountability to ensure rigor in marketing excellence, timelines, and quality of output
• Support launch readiness reporting, performance tracking, and risk identification, escalating issues and driving course correction to ensure on‑time and high‑quality execution

Requirements

• BS/BA degree required
• 6–8+ years of pharmaceutical experience, with a minimum of 5 years in marketing
• Previous HCP marketing experience with demonstrated experience in insight mining, message development and marketing analytics, implementing opportunities within brand strategy and driving through execution
• Demonstrated experience leading launch brands
• Demonstrated ability to plan, implement and connect interrelated activities across the matrix to deliver impactful results
• The ability to formulate a winning launch strategy and engage necessary stakeholders to develop a comprehensive plan of action will be critical
• Experience translating complex scientific data into clear HCP messaging and promotional execution
• Prior people‑leadership experience with a track record of developing talent and building high-performing teams
• Strong ability to effectively drive performance within a matrix organization, with exceptional organizational, interpersonal communication skills and executive presence
• Competencies include Strategic Brand Planning, Access and Reimbursement, Influencing and Negotiating skills, Market Analytics, Market, Customer and Competitive Insights, Brand and Positioning Management and Decision-Making Skills
• This role reports into the Executive Director, HCP Marketing Admilparant
• This position is based in Princeton, NJ and requires up to 25% travel

Preferred

• Prior pulmonology/rare disease experience a plus

Benefits

• Health Coverage: Medical, pharmacy, dental, and vision care.
• Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
• Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
• Paid Time Off