Responsibilities

• serve as the primary point of contact and payments marketing expert for assigned Super Regional Issuer clients
• developing strategic marketing partnerships, leading executive-level client engagement, and driving growth through data-driven marketing programs that improve card acquisition, activation, engagement, spend, retention, and overall portfolio performance
• oversee the sell-in and implementation of Visa Marketing Services engagements designed to strengthen client brands, deepen customer engagement, accelerate portfolio growth, and improve cardholder lifetime value.
• The ideal candidate possesses deep expertise in cardholder lifecycle marketing, CRM, email marketing, data analytics, customer segmentation, and payments marketing strategy, with a proven track record of developing and executing high-impact marketing programs for banks, card issuers, co-brand programs, fintech organizations, or payments companies.
• The ideal candidate will also have experience leveraging advanced marketing technologies and customer data to deliver personalized, measurable business outcomes.
• Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.
• This leader will oversee the sell-in and implementation of Visa Marketing Services engagements designed to strengthen client brands, deepen customer engagement, accelerate portfolio growth, and improve cardholder lifetime value.
• This role will help clients unlock growth through customer-centric marketing, advanced segmentation, and lifecycle engagement.
• As part of the NA Marketing Services team, the Director, Super Regional Issuer, Cardholder Growth & Lifecycle Marketing will serve as the primary point of contact and payments marketing expert for assigned Super Regional Issuer clients.

Requirements

• 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD

Preferred

• 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
• 10 years of work experience with a Bachelor's Degree or at least 8 years of work experience with an Advanced Degree (e.g., Master's/MBA/JD).
• 12–15 years of work experience with a Bachelor's Degree or 8–10 years of experience with an Advanced Degree (e.g., Master's, MBA, JD).
• 10+ years of experience in payments, card marketing, financial services marketing, advertising, consulting, or client marketing roles.
• Significant experience in financial services, payments, card marketing, issuer marketing, co-brand card programs, or fintech marketing.
• Demonstrated experience using customer data, analytics, insights, and performance reporting to drive marketing strategy and business outcomes.
• Experience managing CRM, email marketing, customer journey orchestration, and lifecycle marketing initiatives.
• Experience developing and executing data-driven customer engagement strategies across multiple marketing channels.
• Prior experience working in a card marketing role at a bank, co-brand card issuer, fintech organization, payments company, or card portfolio business.
• Deep expertise in Cardholder Lifecycle Marketing, including acquisition, onboarding, activation, engagement, spend stimulation, loyalty, retention, and reactivation strategies.

Benefits

• Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.