Responsibilities

• Acting as the voice of the customer at EVERSANA INTOUCH, the Planning Director is a strategic leader-practitioner for assigned brands.
• The Planning Director is an expert excavator when it comes to research, with a penchant for distilling data to the simplest insights.
• Ultimately, this person will influence and challenge clients and internal teams to bring about change.
• They will be persistent in their persuasion and passionate in their approach to inspire client and internal teams to great work.
• Work side-by-side with account and creative partners to crystallize client needs and business opportunities
• Utilize powerful analytical skills to rapidly synthesize large quantities of information, bring forward critical observations and insights, and ensure that strategic conclusions and opportunities are grounded in data for every stage of the problem-solving process
• Translate findings into insights to fuel strategic communication and great creative
• Answer key questions about how the customer behaves across all channels and how brands play a meaningful, influential role in their journey

Requirements

• An entrepreneur
• Extensive experience within the Pharmaceutical or Healthcare industry
• Minimum of 8 years of experience in planning, strategic planning and related communications experience; advertising agency experience is a huge plus
• Deep understanding of digital channels and knowledge of the various roles and contributions of other strategic disciplines such as CRM and social media
• Proven ability to think creatively; evidence of success in developing digital multichannel strategies for brands and delivering them to market
• Strong digital and analytical capabilities a must
• Storyteller and persuasive presenter
• Thinker and doer – a highly collaborative whiteboarder who believes a plan is only as good as its execution