Responsibilities

• Own the brand: positioning, messaging architecture, visual identity standards, and their enforcement.
• Build the annual integrated marketing plan in partnership with admissions and the advancement leadership team.
• Direct outside marketing and creative partners: set strategy, manage scopes, and hold work to the brand standard.
• Own website strategy and governance: information architecture, content standards, analytics, and an improvement roadmap.
• Lead digital marketing: social platforms, paid campaigns, email strategy, and SEO.
• Report digital performance monthly and adjust strategy from the data.
• Set the school’s content strategy: the stories, voices, and moments that prove the school’s value.
• Draft and shape communications for the Head of School and institutional leadership.
• Own crisis and rapid-response communications support, in partnership with school leadership.
• Cultivate media relationships and place stories that build the school’s regional standing.

Requirements

• Bachelor’s degree in marketing, communications, or related field required; Master’s degree preferred.
• Seven or more years of progressive marketing/communications experience with demonstrated strategic leadership – owning strategy, not only production; independent school or education experience preferred.
• Experience with web content management systems and design platforms is essential.
• Strong project and time management skills and demonstrated success in directing agencies or outside creative partners.
• Strong analytics fluency: making and defending decisions from data.
• Collaborative, team player mentality with high EQ.
• Exceptional writing, including executive voice work.
• Detail oriented with the ability to be flexible and adhere to strict deadlines.