Director, Social Media & Content Strategy (Dr. Dennis Gross Skincare)

New York, USA (Hybrid)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Lead global social strategy and content for a prestige beauty brand.

  • Own the global social footprint across priority channels (TikTok, Instagram) and partner with marketing, creative, and paid media.
  • Must-have: 8-10 years of social media experience in beauty, fashion, or luxury lifestyle
  • Standout: Ability to translate data into evolving social strategy and multi-market content plans

Job Description

Responsibilities

  • Oversee and accelerate the brand’s Global Social footprint, inclusive of all owned platforms with a strong focus on priority channels TikTok and Instagram
  • Drive evolution of content strategy with an entrepreneurial mindset
  • Build differentiating social campaigns and programming designed to nurture community, support acquisition and drive engagement
  • Support digital innovation initiatives with an owned strategy to drive awareness with DDG audiences.
  • Concept social-first content for key platforms/surfaces, partnering with DDG Creative as well as external content partners on production of assets
  • Key partner to Global Marketing, E-Commerce, Creative, Paid Media on the development on short form video content that can be leveraged across digital surfaces
  • Partner with priority markets, including the U.S., AU, UK on content requests and compelling social co-op opportunities driving to key specialty retailers, notably Sephora, and Mecca.
  • Oversee community management strategy, inclusive of response protocol and crisis response
  • Review and approve monthly content calendars for secondary Global Social platforms (e.g. Facebook + Twitter)
  • Oversee and approve monthly and project-specific social media reporting – responsible for actioning key insights and driving evolution and change for DDG to remain digital first amongst competition. You will perform other duties as assigned.

Requirements

  • BS/BA required
  • 8-10 Years of social media experience, preferably in a beauty, fashion or luxury lifestyle environment
  • Active and highly engaged within social media, with a finger on the pulse of emerging platforms, surfaces and trends
  • Comfortable with data, with an intimate understanding of how data informs social strategy and content
  • A creative problem solver, with a strong attention to detail
  • Resourceful and proactive, able to think a step ahead and anticipate needs
  • Proactive and self-sufficient with the ability to manage up, down and across
  • Strong project management skills with the ability to handle multiple priorities and delegate efficiently
  • Strong written and verbal communication skills. Ability to communicate complex ideas and processes in a simplified manner
  • Team player with strong interpersonal skills - a self-described “people-person,” comfortable speaking with all levels of an organization
  • Collaborative and positive, demonstrating maturity and presence
  • Highly proficient in Microsoft Word, PowerPoint, and Excel

Benefits

  • Medical, Dental, & Vision Insurance
  • Life and Disability Insurance
  • Paid Time Off
  • Paid Volunteer Days
  • Paid Company Holidays
  • Paid Parental Leave
  • 401K with 6% Company Match
  • Talent Development & Learning Programs
  • Internal & International Mobility
  • Product Discounts & Annual Gratis
Shiseido logo

Shiseido

3.5 Glassdoor

Shiseido is one of the top cosmetics companies in the world, with a rich portfolio of international brands in 120 countries and regions.Among others, Shiseido owns the following prominent cosmetics, skincare and fragrance brands: SHISEIDO, NARS, Clé de Peau Beauté, BENEFIQUE, ELIXIR, IPSA, MAQUILLAGE, INTEGRATE, AUPRES, ANESSA and ISSEY MIYAKE. Our mission―BEAUTY INNOVATIONS FOR A BETTER WORLD―is to offer solutions to social problems and achieve a sustainable society, helping people find happiness through our mainstay beauty business. We strive to create a better world through beauty innovations, as we perceive and respond to each person's profound need for betterment in an ever-changing global environment. For more than 150 years our history and tradition have been built on distinctive innovations in each era. Today, we are taking on new challenges and making a concerted effort across the entire Group to pursue innovations that break the status quo and meet the diverse beauty values and needs of people around the world.As a global beauty company of Japanese origin, we not only develop cosmetics, but introduce and create unprecedented products and new value that go beyond. Through these activities, we realize “beauty innovations” leading to new lifestyles for consumers around the world. ※ All comments and queries will be responded to in due course.

Tokyo, Tokyo, JPN
8.6K employees (1,494 in marketing)
67% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
1.3M
Monthly Google Ads Budget
$144.1K
Traffic Source Mix
Search
45.8%
Direct
43.4%
Referral
6%
Social
3.5%
Paid
1.1%

Headcount Trend

Current headcount: ~8.6K

Marketing Team

Marketing Team Size
1,217 (14% of company)
Median Career Experience
5 years
Median Tenure
6.2 years

Funding

Last Raise
Post IPO Equity, 1 years ago

Funding History

  • Feb 2025
    Post IPO Equity

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