Director, Social Marketing

Responsibilities

• Define and lead LinkedIn’s global social marketing strategy across enterprise and consumer audiences
• Translate brand and business priorities into clear, differentiated social strategies and programs
• Identify where and how LinkedIn shows up in culture to drive relevance and impact
• Build and evolve a platform-native social engine across LinkedIn, YouTube, TikTok, Instagram/Meta, Reddit, and emerging platforms
• Establish best-in-class approaches to content, distribution, and community engagement
• Lead the development of always-on and tentpole social moments
• Define and operationalize measurement frameworks that connect social performance to brand and business outcomes
• Use data, insights, and social intelligence to continuously optimize strategy
• Establish clear success metrics that go beyond engagement to reflect impact
• Partner closely with Paid Media, Comms, Editorial, and Partnerships teams to ensure integrated planning and execution

Requirements

• 10+ years in social, digital, or brand marketing
• Leading social strategy at scale across multiple audiences (B2B and B2C preferred)
• Managing and developing high-performing teams
• Proven track record of driving measurable impact through social marketing

Preferred

• Deep domain expertise in social marketing, with a strong point of view on how platforms, creators, and communities drive influence
• Strong platform fluency across LinkedIn, YouTube, TikTok, Instagram/Meta, Reddit, and emerging channels
• Demonstrated ability to define success beyond engagement, including brand lift, demand generation, and business impact
• Familiarity with social intelligence, analytics, and measurement frameworks (e.g., attribution, MMM, or similar approaches)
• Building or transforming social programs, operating models, or teams
• Strong strategic thinking paired with operational execution at scale
• Deep understanding of internet culture and how content travels across platforms
• Demonstrated cross-functional leadership and communication skills
• Operational Rigor
• Stakeholder Management

Benefits

• LinkedIn is committed to fair and equitable compensation practices.