Responsibilities

• Own the full content and social strategy for Supergoop! across Instagram, TikTok, and YouTube—setting the vision for how the brand shows up across every format, franchise, and moment.
• Partner with the VP to translate the brand messaging into a clear, consistent social point of view that drives both awareness and cultural relevance.
• Build a content system rooted in the duality of utility and wonder: content that earns daily trust and content that makes people stop scrolling.
• Develop long- and short-term roadmaps supporting hero franchise moments (Unseen, Play), key retail partnerships, and cultural platforms (PGA TOUR, Alterra, and beyond).
• Own platform strategy with clear channel roles—understanding what Instagram Feed, Reels, Stories, TikTok, and YouTube each uniquely do for the brand.
• Maintain a sharp read on the competitive landscape and ensure Supergoop! occupies the white space between expert authority and cultural relevance.
• Own the influencer and community strategy as an integrated part of the broader content vision—ensuring creator content, organic community, and owned social feel like one cohesive brand world, not separate workstreams.
• Set the multi-tiered influencer strategy aligned with brand, product, partnership, and commercial priorities—defining the role of creators across the full funnel (awareness → consideration → conversion → loyalty).
• Guide the Manager of Influencer Marketing on paid creator strategy, campaign execution, and performance optimization; guide the Manager of Community Engagement on organic creator relationships, UGC, and social listening.
• Develop long-term ambassador programs and brand-building paid partnerships; oversee negotiations and contracts with creators and agencies as needed.

Requirements

• 10+ years of experience spanning social media and influencer marketing, with time in a leadership role.
• Deep expertise in Instagram and TikTok.
• A proven ability to own an integrated content strategy across owned social, influencer, and community.
• A strong track record building content systems and creator programs.
• Experience providing creative direction for social-first content.
• Proven success scaling EMV growth and measuring influencer performance across platforms using tools like Creator IQ or similar.
• A thoughtful people manager who gives clear feedback and can manage direct and dotted-line reports.
• Genuine fluency in the beauty and/or wellness space.
• Strong analytical skills with experience building reporting frameworks that connect community and creator activity to business outcomes.
• Experience managing budgets and vendor/agency relationships, with a track record of delivering campaigns on time and within scope.

Preferred

• Preferred 10+ years of experience spanning social media and influencer marketing, with time in a leadership role.
• Deep expertise in Instagram and TikTok—you understand not just how the platforms work but how culture moves through them.
• A proven ability to own an integrated content strategy across owned social, influencer, and community—connecting the threads rather than managing them in silos.
• A strong track record building content systems and creator programs, not just posting calendars. You've built franchises and influencer tiers that lasted.
• Experience providing creative direction for social-first content—you can brief a shoot, redirect a caption, and know the difference between a hook that works and one that doesn’t.
• Proven success scaling EMV growth and measuring influencer performance across platforms using tools like Creator IQ or similar.
• A thoughtful people manager who gives clear feedback, builds trust, and creates room for people to grow; comfortable managing both direct reports and dotted-line relationships across teams.
• Genuine fluency in the beauty and/or wellness space—you understand the category, the consumer, and what makes SPF uniquely challenging to market.
• Strong analytical skills with experience building reporting frameworks that connect community and creator activity to business outcomes.
• Experience managing budgets and vendor/agency relationships, with a track record of delivering high-impact campaigns on time and within scope.
• A strong point of view, excellent editorial judgment, and the confidence to defend creative decisions with strategy.
• Ability to hold the tension between utility and aspiration—making sunscreen feel both necessary and something people actually want.

Benefits

• Comprehensive Health Benefits
• Generous Paid Time Off Policy
• 401k with Company Match
• Product Discounts
• Employee Referral Program
• Company and Team Off-Sites