Supergoop! logo

Supergoop!

Brand

2.9

Company overview

SPF is the #1 thing you can do for your skin, and Holly Thaggard founded our brand in 2005 to make it fun and easy to wear, every single day. We add sunscreen to your favorite skincare and beauty essentials, and make sure each one is highly personalized to work with your skin and your life. Each formula is clean, reef-safe and feels amazing, so you can live bright and let us take care of the rest.
Founded in 2007
San Antonio, Texas, USA
162 employees (34 in marketing)
Supergoop.com
37% recommend to a friend
43% positive business outlook

Salaries

Typical salary range

$100,000 – $140,000

/ yr

Help build salary transparency at Supergoop!

Share your compensation anonymously to see full data.

Contribute

People

Marketing team tenure

Median tenure

1 years

Avg experience

8 years

Across 1 marketing employees

Marketing leadership

Ian Solomon
Ian Solomon
Director, Sports Marketing & Partnerships
At the company for 5 months
Nicole Goldstein
Nicole Goldstein
Senior Manager, Retail Marketing
At the company for 2 months

Hiring activity

Open marketing jobs over time

4 open now

Headcount trend

Company growth over the last 12 months

Headcount -16.1% year over year

Funding

Total funding

$6.5M

Last raise

Angel, 4 years ago

Funding history

May 2022

Angel Round Supergoop

Mar 2018

Series B Supergoop

Dec 2016

Series A Supergoop

Nov 2015

Series A Supergoop · $6.5M

Jul 2013

Series A Supergoop

May 2013

Venture Round Supergoop

Audience

Monthly website visitors
302.7K
Month over month+28.3%
Quarter over quarter-43.8%
Top sourceDirect (56.2%)
Ad budget per month$4.1K
Average search rank38
Traffic source mix
Direct
56.2%
Search
35.1%
Referral
5.3%
Social
2.5%
Paid referral
0.8%

LinkedIn followers

Follower count and growth

Total followers

54.5K

12-mo growth

+21.1%

Monthly growth

+1.6%

News

Links

Supergoop.comLinkedInCrunchbaseX (Twitter)
Glassdoor