Director, Global Product Marketing at Supergoop! | New York, USA | $140K/yr – $150K/yr

Supergoop!

Director, Global Product Marketing

New York, USA (On-site)

$140K/yr – $150K/yrDirector/Executive8+ years expFull time

Posted 5 months ago

Job Summary

Drive global product marketing strategy and end-to-end launches across markets, aligning brand and growth goals.

Must-have: 8–10+ years in beauty/CPG product marketing with global scope
Standout: Strong storytelling, cross-functional leadership, and claims/trademark oversight

Job Description

Responsibilities

Own and evolve the global product marketing strategy, ensuring alignment with brand vision, business goals, and long-term growth priorities
Partner with the VP, Brand Management and senior leadership to shape and manage a 3-year global product pipeline, including hero franchises, innovation priorities, and whitespace opportunities
Make strategic recommendations on portfolio mix, franchise expansion, and market share growth
Act as the senior marketing authority on all product-related decisions and narratives
Lead all global consumer insights, trend analysis, research, and surveys to identify innovation opportunities, limited-life exclusives, and franchise extensions
Own consumer concept development for all new products, partnering closely with Product Development on formula direction, ingredients, and reason-for-being
Maintain deep external market awareness to continuously identify gaps, threats, and opportunities
Lead cross-functional product launches end-to-end, partnering with Product Development, Creative, Regulatory, Packaging, Brand Marketing, Retail, and International teams
Ensure programs are delivered on time, on brand, and with commercial impact
Partner with Brand Marketing to ensure products are accurately and compellingly represented across 360 campaigns, including influencer briefs, PR, retail storytelling, and media

Requirements

Bachelor’s degree required
8–10+ years of experience in product marketing within the beauty, skincare, or consumer products industry
Proven experience leading global product strategies and complex cross-functional initiatives
Strong strategic thinking paired with exceptional executional rigor
Entrepreneurial mindset with the ability to navigate and influence within larger, matrixed organizations
Impeccable communication and writing skills, with a sharp eye for storytelling and detail
Highly collaborative leader with strong problem-solving skills and sound judgment
Creative, curious thinker who independently generates and executes innovative ideas

Benefits

Comprehensive Health Benefits
Generous Paid Time Off Policy
401k with Company Match
Product Discounts
Employee Referral Program
Company and Team Off-Sites

Supergoop!

2.9 Glassdoor

SPF is the #1 thing you can do for your skin, and Holly Thaggard founded our brand in 2005 to make it fun and easy to wear, every single day. We add sunscreen to your favorite skincare and beauty essentials, and make sure each one is highly personalized to work with your skin and your life. Each formula is clean, reef-safe and feels amazing, so you can live bright and let us take care of the rest.

Founded in 2007

San Antonio, Texas, USA

162 employees (34 in marketing)

Supergoop.com

37% recommend to a friend