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Supergoop!

Brand

2.9
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Open positions3 open marketing positions

Supergoop! logo

Manager, Influencer Marketing

Supergoop!

New York City, NY (On-site)

$90K/yr - $105K/yrIn-houseFull-timeManager3+ years exp.
3 weeks ago
Supergoop! logo

Director, Global Product Marketing

Supergoop!

New York, USA (On-site)

$140K/yr - $150K/yrIn-houseFull-timeDirector/executive8+ years exp.
5 months ago
Supergoop! logo

Sr. Manager, Retail Marketing

Supergoop!

New York, USA (On-site)

In-houseFull-timeSenior level5+ years exp.
5 months ago

Company overview

SPF is the #1 thing you can do for your skin, and Holly Thaggard founded our brand in 2005 to make it fun and easy to wear, every single day. We add sunscreen to your favorite skincare and beauty essentials, and make sure each one is highly personalized to work with your skin and your life. Each formula is clean, reef-safe and feels amazing, so you can live bright and let us take care of the rest.
Founded in 2007
San Antonio, Texas, USA
162 employees (34 in marketing)
Supergoop.com
37% recommend to a friend
43% positive business outlook

People

Marketing team tenure

Median tenure

1 years

Avg experience

8 years

Across 1 marketing employees

Marketing leadership

Ian Solomon
Ian Solomon
Director, Sports Marketing & Partnerships
At the company for 7 months
Nicole Goldstein
Nicole Goldstein
Senior Manager, Retail Marketing
At the company for 4 months

Hiring activity

Open marketing jobs over time

3 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$6.5M

Last raise

Angel, 4 years ago

Funding history

May 2022

Angel Round Supergoop

Mar 2018

Series B Supergoop

Dec 2016

Series A Supergoop

Nov 2015

Series A Supergoop · $6.5M

Jul 2013

Series A Supergoop

May 2013

Audience

Monthly website visitors
302.7K
Month over month+28.3%
Quarter over quarter-43.8%
Top sourceDirect (56.2%)
Ad budget per month$4.1K
Average search rank38
Traffic source mix
Direct
56.2%
Search
35.1%

News

Maria Sharapova's Path From the Tennis Court to the Boardroom
Sep 4, 2025 • MarketScreener
Blackstone Invests in with Juno to Bring K-Beauty Hair Care to the World
Sep 3, 2025 • Global Cosmetic Industry Magazine
The Supergoop! Labor Day sale has 20% off viral SPF favorites like Glowscreen
Sep 1, 2025 • USA Today

Links

Supergoop.comLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Headcount -16.1% year over year

Venture Round Supergoop

Referral
5.3%
Social
2.5%
Paid referral
0.8%

LinkedIn followers

Follower count and growth

Total followers

54.5K

12-mo growth

+21.1%

Monthly growth

+1.6%

Salaries

Typical salary range

$100,000 – $140,000

/ yr

Median base

$120,000

Median total

$120,000

Median experience

8 years

Submissions

7

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Supergoop! insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2007
Headquarters
San Antonio, Texas
Employees
51-200
16.1% decline last 12mo
Marketing team
34
21% of company
25 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
High risk
Series A–like · Shrinking 16.1% last 12 months · More mature · Last funding 3+ years ago
Trend
2021-08-30 -> 2025-11-24
Headcount (12 months)
-16.1%
Last funding round
46 months ago
Negative news (120 days)
0
Risk score5/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
302.7K
Month over month+28.3%
Quarter over quarter-43.8%
Top sourceDirect (56.2%)
Traffic source mix
Direct
56.2%
Search
35.1%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
6 competitor sites
Search traffic: 34.8K organic clicks / 4.2K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
-799
Ad budget per month
$4.1K
Average search rank
38
Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result
1 open jobs
Open jobs trend: —
Trend
2024-02-01 -> 2026-01-01
Open jobs growth
—
Biggest role change
—
Latest open role
Freelance Copywriter

Marketing team size

Shows saved marketing team size.

34
21% of the company • 25 saved marketing people

Average time at company

Shows typical time the marketing team stays.

1 years
Based on 1 people.

Average years of experience

Shows typical years of experience across saved people.

8 years
Based on 13 people.

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 34.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
2.9 / 5
Work-life balance
3.1 / 5
Culture
2.6 / 5
Diversity & inclusion
2.4 / 5
Recommend to a friend
37%
Positive business outlook
43%

Funding

Shows saved funding data.

Total funding
$6.5M
Last raise
Angel
4 years ago
Funding details
Amount raised
$6.5M
Last round
Angel
Last fundraise
4 years ago

News

Shows saved company news.

Maria Sharapova's Path From the Tennis Court to the Boardroom
Sep 4, 2025 • MarketScreener
Blackstone Invests in with Juno to Bring K-Beauty Hair Care to the World
Sep 3, 2025 • Global Cosmetic Industry Magazine
The Supergoop! Labor Day sale has 20% off viral SPF favorites like Glowscreen
Sep 1, 2025 • USA Today
5.3%
Social
2.5%
Paid referral
0.8%

Total followers

54.5K

12-mo growth

+21.1%

Monthly growth

+1.6%