Director, Social

New York City, NY (Hybrid)

$110K/yr – $150K/yrDirector/Executive7+ years expFull time

Posted 23 hrs ago

Job Summary

Own end-to-end social media strategy and execution for B2B client campaigns, lead creative direction and client advisory, and drive performance analysis across paid, organic, and owned channels.

  • Lead campaign strategy across paid, earned, shared, and owned media
  • Collaborate on creative direction and client relationships to ensure measurable success
  • Analyze performance data and provide actionable optimization guidance

Job Description

Responsibilities

  • Campaign Strategy & Execution: Develop and implement social media strategies that align with client goals, ensuring campaigns are impactful across paid, earned, shared, and owned media channels.
  • Creative Direction: Collaborate with the account and creative teams to produce high-quality social content that resonates with target audiences and drives engagement.
  • Client Relationships: Build strong relationships with clients, providing strategic counsel and ensuring that social media initiatives are achieving measurable success.
  • Trend Awareness & Innovation: Stay ahead of industry trends and emerging social media platforms, continuously refining strategies and suggesting new approaches for client campaigns.
  • Cross-Functional Collaboration: Work with internal teams to ensure seamless execution of social campaigns, managing timelines and ensuring quality standards are met.
  • Performance Measurement: Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for optimization.
  • Mentorship: Support junior team members, offering guidance and feedback to help them grow in their roles and produce high-quality work.

Requirements

  • 7+ years of social media strategy, agency expereince, with a focus on B2B clients in tech or healthcare.
  • Proven success in creating and executing social campaigns that drive engagement and deliver results.
  • Strong understanding of both organic and paid social strategies, with experience across a variety of platforms.
  • Solid understanding of digital marketing and its role in a broader social strategy.
  • Ability to adapt quickly and adjust strategies based on client goals, audience insights, and performance data.
  • Excellent communication skills, with the ability to present ideas and insights clearly to clients and internal teams.
  • Strong project management skills, able to juggle multiple campaigns and deliver on deadlines.
  • A collaborative approach, working well with both creative and account teams to bring campaigns to life.

Benefits

  • Competitive salary with merit-based opportunities for growth
  • Flexible hybrid work model tailored to your schedule and lifestyle
  • Generous vacation policy, including extended summer and winter breaks
  • Early log-off on Fridays through our Empower Hours program
  • 401(k) plan with employer matching
  • Comprehensive medical, dental, and vision coverage, plus FSA options
  • Paid parental leave benefits
  • Commuter benefits
  • Annual Growth Mindset stipend for books, events, or learning experiences
  • Monthly technology reimbursement
Highwire logo

Highwire

Highwire is a strategic marketing communications agency built at the intersection of innovation and industry.We help ambitious brands navigate complexity, lead markets, and grow with purpose. With integrated capabilities across strategic marketing communications, creative, and insights, we bring clarity where there’s noise – and influence where it matters most.Our team operates at the speed of change, delivering bold ideas and measurable impact across B2B tech, healthcare, cybersecurity, energy, financial services, and beyond.Whether you’re preparing for IPO, entering a new market, or reshaping your category, we’re the partner that helps you rise above.Highwire. Above all.

San Francisco, California, USA
184 employees (40 in marketing)

Salaries

Posted range

$110K/yr – $150K/yr

Taken straight from the job posting.

Social Media median pay in the United States

$78K/yr

Most pay falls between $64K and $100K. Based on 4,122 salaries.

See all Highwire salaries

Marketing Team

Marketing Team Size
33 (18% of company)
Median Career Experience
8.5 years
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
11

Funding

Last Raise
Private Equity, 4 years ago

Funding History

  • Sep 2022
    Private Equity

Traffic Signals

Monthly Visitors
9.4K
Traffic Source Mix
Search
38.4%
Direct
41.9%
Referral
6.3%
Social
11.6%
Paid
1.5%

Headcount Trend

Current headcount: ~184
Highwire logo

Director, Social

Highwire · New York City, NY · Hybrid