Social Media Manager

Responsibilities

• Develop and execute the social media strategy across platforms (Instagram, TikTok, Facebook, Pinterest, YouTube, Threads, etc.) to grow brand engagement and awareness.
• Create and manage a content calendar that aligns with brand priorities, product launches, and community storytelling.
• Lead content creation — from concept to post — including writing copy, coordinating shoots, briefing creative partners, and leveraging UGC.
• Monitor daily engagement, respond to community interactions, and maintain an authentic brand voice across all channels.
• Analyze social performance metrics, identify insights, and adjust strategy to drive continued growth and engagement.
• Work closely with the SVP of Marketing on integrating UGC, affiliate and influencer shipments
• Plan and host community-building activations and local influencer events.
• Partner with Brand Marketing, Email, and eCommerce teams to align social initiatives with key campaigns.
• Collaborate with Retail & Events teams to bring digital storytelling to in-person moments (store activations, pop-ups, workshops).
• Coordinate closely with Customer Experience to maintain brand consistency and awareness of trending customer sentiment.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
• 4–6 years of experience in social media management, influencer marketing, or brand marketing — ideally in lifestyle, consumer, or retail industries.
• Proven experience growing and engaging social communities across multiple platforms.
• Strong storytelling, copywriting, and creative brief development skills.
• Comfort with analytics tools (Meta Insights, Google Analytics, affiliate dashboards) and ability to translate data into strategy.
• Experience working with influencer networks.
• Highly organized, proactive, and collaborative — thrives in a fast-paced, creative environment.
• Located in or near Austin, Texas, with ability to be in-office or in-store 3–4 days per week.

Benefits

• competitive benefits, a collaborative work culture, and opportunities to bring ideas to life in meaningful ways.