Menswear Social Media Manager & Content Creator

Responsibilities

• Be on camera in our menswear. Model and style our men’s line in your own content most weeks: try-ons, fit checks, get-ready-with-me, outfit breakdowns. You’re the guy in the videos as much as the one making them.
• Make content every week. Shoot and edit short-form video (Reels, TikToks, Stories) and photo posts that feel native to the feed: styling videos, try-ons, day-in-the-life, trends, street interviews, behind the scenes in our stores and studio.
• Edit it yourself. Take raw footage to a finished post in CapCut, Premiere or similar. Cuts, captions, sound, pacing, text on screen.
• Run our accounts. Plan and keep the content calendar, post consistently, write captions, and handle comments and DMs with personality.
• Know what’s happening on social. Spot trends, sounds and formats early and turn them into Twillory content the same week, not the next month.
• Show the clothes looking good. Different outfits, different places, real guys. Make a dress shirt look as cool on your feed as it does on a person.
• Feed our ads. Hand off your best organic content for paid, and make variations (new hooks, new openings) when something works.
• Work with creators. Help brief and direct UGC creators and influencers, including for the women’s line.
• Learn from the numbers. Track views, saves, shares, follower growth and watch time. Double down on what’s working and kill what isn’t.
• Cover launches and moments. New products, sales, store events and the women’s line launch.

Requirements

• You’re comfortable modeling menswear on camera and do it regularly, in your own content or for brands. Your portfolio should show it.
• You’re on TikTok and Instagram more than anyone you know, and you can explain why a video blew up.
• You have a portfolio of content you shot and edited yourself: a personal account, a brand you’ve worked with, or both. We want to see it.
• You edit fast and well. You don’t need someone else to finish your videos.
• You’ve grown an account, or a piece of content, and can tell us how.
• You’re comfortable with a phone, a ring light and a mic, and you know how to make good lighting out of a window.
• You care about style and have taste. You know what looks cool and what looks like a catalog.
• You’re comfortable directing other people on camera.
• You move quickly, take feedback well, and can manage your own calendar without being chased.
• 2–3 years making social content for a brand, creator or agency, or the equivalent body of your own work.

Preferred

• Fashion, menswear or DTC ecommerce experience
• You’ve made content that ran as a paid ad and know what makes an ad stop the scroll
• Photography skills
• Experience working with UGC creators or influencers
• Comfortable with Adobe Premiere, After Effects or Lightroom on top of CapCut