Responsibilities

• Segment Narrative and Market Thesis:
• Develop and maintain application area narratives that articulate the problem, limitations of status quo, Cellanome advantage, supporting proof, and urgency for each market segment.
• Partner with Corporate Marketing on segment GTM strategy to co-design and align segment-level market theses with Cellanome’s overarching corporate brand, theme calendar, and demand generation engine.
• Lead presence buildout in key application areas in close partnership with Applications Product Management, R&D, and Scientific Affairs to ensure narratives are scientifically grounded and commercially sharp.
• Content Development:
• Drive high-authority content creation by owning the end-to-end segment content strategy and authoring specific, data-grounded assets (including blog posts, application area pages, conference presentations, ROI frameworks, and case studies) tailored for a skeptical scientific audience.
• Collaborate closely with Corporate Marketing to optimize segment content for high-impact channel distribution, and with Applications and Platform Product Management on launches, competitive positioning, product- and technology- level content and sales enablement.
• KOL and Scientific Community Relationships:
• Identify and support key opinion leaders (KOL) & early access placement sites who can open target markets and build relationships that generate credible, public proof points.
• Structure collaborations and publications to support market adoption in partnership with Collaboration Scientists, Scientific Affairs, the account team s , and leadership.
• Own the marketing side of select KOL relationships, ensuring visibility and impact of collaborations across channels.
• Sales Enablement:
• Develop and maintain segment-specific sales enablement materials including talk tracks, objection handling guides, qualification criteria, and "why now, why us" framing for each application area .
• Partner with Sales on market development , early funnel building , and specific opportunities as appropriate .
• Market Intelligence:
• Maintain a current view of key segment landscapes, shifting market dynamics and customer needs, and emerging application areas.
• Synthesize intelligence into actionable inputs for Sales, Product, and leadership with clear implications and recommended actions.
• Strong presentation and communication skills.
• Ability to travel up to 30% of working time away from work location, may include overnight and/or weekend travel at times.

Requirements

• Typically requires a minimum of 15 years of related experience with a Bachelor’s degree; or 12 years and a Master’s degree; or a PhD with 8 years experience; or equivalent experience.
• Deep fluency in immunology, neurobiology, immune-oncology, functional screening, cell biology, single-cell genomics, and/or functional cell assays.
• Demonstrated ability to build a market narrative from scratch: segment thesis, proof point architecture, and the content stack that moves buyers from awareness to conviction.
• Exceptional scientific communication skills, with the ability to produce content that working biologists read and trust.
• Track record of driving cross-functional alignment without direct authority: getting Scientific Affairs, Sales, and Product moving in the same direction on shared evidence and narrative priorities.
• Experience producing senior-quality output independently, without a large team or agency infrastructure to rely on.
• Demonstrated ability to perform the essential duties of the position with or without reasonable accommodations.

Preferred

• Experience building GTM infrastructure for an emerging or nascent category, not just executing playbooks for established markets.
• Fluency with AI tools as a practical force multiplier for research, drafting, and content production.
• Experience structuring or influencing scientific collaborations and KOL relationships for commercial or market development purposes.

Benefits

• comprehensive employment package
• competitive salary
• generous stock options
• great individual and family health plans
• a 401(k)
• flexibility to balance work and life