Responsibilities

• Full-Funnel Pipeline Math: Own the entire conversion math from first digital ad impression to wired investor funds into escrow
• Leadership and Management of marketing department: You will take over the management of our internal marketing operations manager and be will be responsible for recruiting, hiring and training the needed resources to achieve your targets
• Marketing Engine & Campaign Execution: Direct our multi-channel investor acquisition campaigns (Meta, LinkedIn, Email, Retargeting). Guide our in-house Marketing Operations Specialist on technical setups while directing specialized external copywriters and designers.
• CRM Architecture & Automation (GoHighLevel / HubSpot): Own the CRM infrastructure end-to-end. Design, build, and maintain all lead funnels, automated email/SMS nurture sequences, speed-to-lead triggers, and UTM attribution tracking.
• Sales Floor Data Governance: Directly oversee lead distribution for our high-ticket sales/IR reps based on objective conversion data. Audit recorded sales calls, monitor CRM hygiene, and cut off lead flow from reps who underperform or breach data standards.
• AI Leverage & Content QA: Serve as the operational hub for content. Utilize AI tools (ChatGPT, Claude, Custom GPTs) to repurpose CEO strategic briefs into direct-response copy while enforcing 10/10 quality control on all outgoing investor collateral.

Requirements

• Real Estate Private Equity & LP Investor Literacy (Day-1 Non-Negotiable)
• Fluent in Investor Math: You must speak fluent LP return math from day one—effortlessly understanding IRR, Cash-on-Cash yield, Equity Multiples, Preferred Returns, and Waterfall structures .
• Growth Marketing & Systems Foundation
• 3+ Years in Growth Marketing, RevOps, or Performance Funnels: Proven track record running data-driven acquisition campaigns where you were held accountable to real capital raised or revenue generated.
• CRM & Automation Mastery: 3+ years of hands-on depth designing complex automated workflows, lead-routing logic, and UTM attribution in GoHighLevel , HubSpot , or enterprise CRMs.
• Sales Floor & People Leadership:
• Data-Driven Rep Management: Experience tracking rep-level conversion metrics, setting lead allocation rules, and holding sales personnel accountable to hard numbers. If you haven't
• Vendor Management: Proven ability to brief, manage, and QA external copywriters, video editors, and specialized agencies.