Director, Revenue Marketing

Responsibilities

• Develop and own the comprehensive revenue marketing strategy aligned to company revenue goals, including pipeline generation, acceleration, and conversion across the funnel
• Create and operationalize a qualified marketing funnel, ensuring clear alignment to Sales targets and revenue outcomes
• Drive integrated, multi-channel campaigns that generate measurable pipeline and revenue impact
• Partner closely with Sales leadership to align on pipeline targets, account strategy, and revenue attainment
• Ensure marketing strategies support the full customer lifecycle, including acquisition, retention, and expansion
• Partner with Client Success and Commercial teams to develop programs that drive client engagement, retention, and upsell opportunities
• Support development of customer marketing initiatives such as case studies, advisory programs, and client communications
• Lead agency strategy and manage external partners to deliver high-quality campaign execution and creative output
• Own and manage the revenue marketing budget, ensuring investment decisions are tied to ROI and pipeline impact
• Track and report on marketing performance against budget and revenue targets

Requirements

• Degree or equivalent experience, and typically requires 12+ years of marketing experience, with a strong focus on B2B SaaS, demand generation, and revenue marketing, and 4+ years of management experience
• Demonstrated experience leading teams responsible for pipeline generation and revenue impact
• Proven experience in healthcare industry
• Demonstrated success working cross-functionally with Sales, Product, and executive leadership in a high-growth environment
• Experience with Salesforce and Marketing Automation / CRM platforms

Preferred

• Strategic mindset with strong ability to translate business objectives into measurable outcomes
• Deep expertise in integrated marketing, demand generation, and funnel optimization
• Ability to balance strategic leadership with operational execution
• Strong analytical skills with a focus on ROI, conversion metrics, and pipeline performance
• Demonstrated initiative, problem-solving skills, solid judgment, and accustomed to acting with a sense of urgency.
• Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization
• Driven by curiosity and not afraid to recommend innovative ways to continue to scale and grow the business.