Director, Retention Marketing

Responsibilities

• Drive the roadmap, strategy and execution of how we onboard, engage, upsell and retain subscribers
• Coach and develop a high-performing team of marketers to bring winning campaigns to life
• Introduce new subscriber acquisition and retention programs, including new subscriber benefits and perks, loyalty and referral programs, and external partnerships
• Stay at the forefront of emerging trends, channels and solutions that can enhance our subscription experience for customers; partner with colleagues in Marketing, Product and Editorial to bring impactful ideas to life
• Execute cross-channel go-to-market campaigns to support new products and features for subscribers
• Define goals and KPIs to demonstrate impact to the subscriptions business
• Develop regular reporting and play a key role in business reviews (QBRs/MBRs), annual plans and budgeting
• Adapt, learn quickly and be inventive

Requirements

• 10+ years of integrated marketing experience, subscriptions and/or news experience preferred
• 2+ years of people management experience with both direct and indirect reports
• Ability to work at both a strategic and tactical level
• Passion for working in player/coach leadership model
• Hands-on experience and knowledge of omni-channel communication platforms and customer data & analytics platforms such as Braze, Iterable, Salesforce, ActionIQ, Amplitude, Looker, Tableau, Appsflyer
• Solid analytical and quantitative skills with a demonstrated ability to make data-driven decisions
• Tight-knit collaboration skills and ability to manage multiple projects at once in a fast-paced environment.
• Strong customer focus and naturally strong marketing instincts
• Stay on-top of industry trends and best practices, ensuring the team is focused on the right opportunities.

Benefits

• one of the most comprehensive and generous benefits plans available and offer a range of total rewards that may include merit increases, incentive compensation (exempt roles only), paid holidays, paid time off, medical, dental, vision, short and long term disability benefits, 401(k) +match, life insurance, and various wellness programs, among others. The Company does not provide benefits directly to contingent workers/contractors and interns.