Director, Retail Media

Responsibilities

• Director Responsibilities
• - Develop, lead, and manage a growing Retail Media team in the planning and activation of campaigns across retail commerce spaces, along with delivering sound strategic media recommendations based on a clear understanding of client goals and objectives.
• - Act as an advisor to clients in the goals and planning process to develop digital media strategies and deployments, with a lens across in-store, ecommerce, and retail media activations.
• - Guide clients on strategy and optimization based on campaign results across Amazon (search and display), Walmart Connect (search and display), Kroger Precision Marketing, Target Roundel, Instacart, TradeDesk, and retail media networks such as Criteo, CitrusAd, & PromoteIQ
• - Lead client success and support team members to address project work, discuss business trends and performance, and plan future engagements.
• - Provide an executive presence with clients and support building and executing annual media plans that drive a full funnel marketing approach with awareness, consideration, and conversion audiences and tactics.
• - Collaborate with Client Service, R&D, and Technology teams to deepen process and connection across retailers, accelerate client growth, and expand current Harvest capabilities.
• - Responsible for ongoing thought leadership and opportunities that will drive client business results.
• - Collaborate with leaders to maintain and further develop relationships with key retailers and other agencies to provide our clients access to initiatives, strategies, test and learn opportunities, and other key partnerships that support our clients in delivering their goals.
• - Responsible for contributing to and leading larger Business reviews (QBRs, Annual Planning, etc.)

Requirements

• 10+ years of retail media management, digital commerce, omnichannel marketing, and/or eCommerce sales leadership experience working with major retailers (Amazon, Walmart, Target, Kroger, etc.)
• Must have a strong understanding at least two of the four listed Retail Media platforms – Amazon, Walmart Connect, Target-Roundel, Kroger Precision Marketing
• Demonstrated success leading client strategy, media planning, activation, optimization, and measurement across retail media platforms.
• Strong command of commerce platforms, syndicated research tools, and reporting resources such as Amazon, Walmart Connect, Target-Roundel, Kroger Precision Marketing, Instacart, and retail media networks including Criteo and CitrusAd.
• 5+ years of people leadership experience, including coaching, performance management, and team development.
• Strong understanding of Demand Side Platform (DSP) activation and optimization techniques
• In-depth knowledge of the retail media landscape is critical
• Ability to connect Full-Funnel Marketing activations (search AND display) to retailer specific sales goals and performance
• Knowledge of activation & optimization techniques across Retailer Media & eCommerce platforms is a must
• Demonstrated critical thinking & problem-solving abilities

Preferred

• Agency or multi-client environment experience.

Benefits

• Our robust benefits package was created to help support employees physically, financially, and emotionally through life’s big milestones and in your everyday life.
• Benefits include but are not limited to Medical, Dental, Vision, 401K, PTO, Charitable Gift Matching Program, Volunteer Hours, and more!