Director of Product Marketing at Topsort | Somerville, MA

Topsort

Director of Product Marketing

Somerville, MA (On-site)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing leadership for Topsort by owning positioning, category narrative, and enterprise messaging across regions and maturity levels.

Own positioning, category narrative, and competitive strategy to enable enterprise sales
Must-have: 7–12+ years in B2B SaaS or ad tech product marketing
Standout: Experience defining a new category or leading GTM for enterprise software

Job Description

Responsibilities

Define and refine Topsort’s market narrative
Articulate why infrastructure > legacy ad servers
Clarify our perspective on CDPs, AI, auction optimization, and monetization
Develop clear messaging by ICP, region, and maturity stage
Ensure consistency across all sales and marketing touchpoints
Own competitive positioning frameworks
Create structured battlecards and objection guides
Identify recurring loss patterns and sharpen response
Turn competitive pressure into narrative advantage
Lead go-to-market strategy for new modules and features

Requirements

7–12+ years in B2B SaaS or ad tech product marketing
Experience scaling from 10–20M ARR toward 100M+ ARR
Strong commercial instincts
Comfortable debating positioning at executive level
Able to simplify complex infrastructure concepts
Analytical enough to work with RevOps and Sales
Strategic but hands-on

Preferred

Retail media, ad tech, marketplace, or infrastructure experience
Experience defining a new category or subcategory
Experience supporting enterprise sales teams globally

Benefits

Topsort

3.1 Glassdoor

Topsort is the leading Retail Media Infrastructure company, supporting omni-channel retailers, marketplaces, and delivery apps across more than 40 countries worldwide. We prioritize our customers, focus on innovative products, and adhere to a privacy-by-design ad monetization framework. Our solutions leverage advanced AI and machine learning technology, making Silicon Valley's advertising expertise accessible to all through user-friendly, high-performance products.Topsort’s customers include Ambev, Petco, HEB, Trademe, Poshmark, DeliveryHero’s Glovo, Nana and more..

Founded in 2021

San Francisco, California, USA

140 employees (18 in marketing)

www.topsort.com

53% recommend to a friend

57% CEO approval