Director of Product Marketing

Responsibilities

• Lead Go-to-Market: Lead the go-to-market strategy for products, including target market definition, messaging, enablement, positioning, ICPs, and personas.
• Shape the Roadmap: Collaborate with Product Management to shape market strategy, conduct competitive analysis, and influence product roadmaps.
• Drive Revenue with Sales: Partner with Growth Marketing, Sales, and Customer Success teams to drive revenue growth, improve customer retention, and enhance overall market positioning.
• Partner with growth marketing to align the channels and programs that reach target audiences with intended messages, engagement, and conversions
• Build the Collateral: Develop and continuously refine marketing collateral, sales tools, and product storytelling assets to enhance engagement and conversion.
• Lead Thought Leadership: Establish thought leadership in the industry through content development, public speaking, and media contributions with marketing and communications teams.
• Voice of the Customer: Identify critical customers and progress to drive case studies, stories, speaking, and customer champions to fuel new logo growth as well as customer expansion strategy.
• Competitive Intel: Own competitive intelligence, track positioning, pricing and product moves, and turn that into battlecards, win/loss insights and objection handling that help sales win deals
• Enabled the Sales and CS Team: Support training and enablement, working with internal L&D teams to develop training systems and curriculum

Requirements

• 7+ years of experience in product marketing, including leading a team, with a strong preference for experience marketing to healthcare systems, pharma, or hospitals.
• Exceptional writing and communication skills, with the ability to simplify complex concepts for diverse audiences.
• A proven ability to drive results-focused marketing strategies while maintaining a clear strategic vision.
• Strong ability to collaborate across teams and build credibility with product, sales, and customer stakeholders.
• A passion for technology and innovation, with a deep understanding of market trends and customer needs.
• The ability to thrive in a fast-paced, high-growth environment, navigating with confidence and adaptability.

Benefits

• The company sponsors health insurance, long-term disability, and life insurance.
• Unlimited Paid Time Off.
• 10 paid Holidays.
• Paid Parental Leave.
• Work Anniversary Bonus.
• Participation in the Employee of the Quarter Program.
• Monthly $100 Connectivity Stipend Reimbursement.
• RealTime matches employee 401K contributions at 100% of the first 3% invested and 50% of the next 2% invested.