Director of Product Marketing

Saint Paul, MN (On-site)

$139K/yr – $186K/yrDirector/Executive10+ years expFull time

Posted 1 day ago

Job Summary

Own and drive product marketing strategy and lifecycle programs across portfolios, leading market research, messaging, and cross-functional execution with sales and technical leadership.

  • Lead short- and long-term marketing strategies and lifecycle programs
  • Direct market research, messaging governance, and integrated campaigns

Job Description

Responsibilities

  • Define and lead short- and long-term product marketing strategies, driving sustained growth, market share expansion, and competitive differentiation.
  • Direct comprehensive market research and trend analysis to identify opportunities and inform strategic decisions across product portfolios
  • Oversee development and governance of all product marketing content and messaging, ensuring consistency and impact across channels
  • Lead product lifecycle marketing, including go-to-market strategies, growth initiatives, and retirement planning to optimize portfolio performance
  • Establish and direct integrated marketing programs in partnership with sales and technical leadership to maximize revenue and market penetration
  • Own marketing budget strategy and allocation, evaluating performance across campaigns to optimize investment outcomes
  • Sponsor and oversee high-impact promotional events and industry engagements to strengthen brand presence.
  • Comply with Company and department policies and standards; performs other duties as assigned
  • Accountable for team staffing and managing direct reports to include development, performance management, goal setting, and other managerial duties
  • Ensures direct reports are aware of and follow ethical business practices and Company’s Code of Conduct to maintain a supportive and productive working environment.

Requirements

  • Bachelor's degree in marketing, Business, Communications, or related field or equivalent education and/or experience
  • 10 years of progressive experience in product marketing or related field
  • 5 years leadership or people management experience

Preferred

  • Experience leading enterprise-wide product marketing strategy across multiple product lines or business units
  • Demonstrated success leading business transformation, organizational change, and category performance improvement initiatives
  • Expertise in product marketing strategy, portfolio management, and go-to-market execution
  • Strong strategic and financial acumen, including budget ownership and ROI optimization
  • Creativity in developing product positioning, messaging, marketing campaigns, and promotional strategies
  • Ability to influence senior leadership and drive alignment across complex organizations
  • Advanced understanding of market dynamics, segmentation, and competitive positioning

Benefits

  • Full Medical, Dental, and Vision benefits and an integrated Wellness Program
  • 401(k) Match Retirement Savings Plan
  • Paid Time Off (PTO)
  • Holiday Pay & Floating Holidays
  • Volunteer Time Off (VTO)
  • Educational Assistance Program
  • Full Paid Parental and Adoption Leave
  • LifeWorks (Employee Assistance Program)
  • Patterson Perks Program
Patterson Companies, Inc. logo

Patterson Companies, Inc.

3.3 Glassdoor

Patterson strengthens the oral and animal health markets in North America and the United Kingdom. From small, private practices to large group networks and production operations, we guide our customers with bold solutions and a personal touch. We are much more than a distributor – we are an indispensable partner.Patterson Dental has strengthened the dental industry since our company’s founding in 1877. Today, Patterson Dental continues to partner with dental practices of all sizes to provide expertise, products, technologies and services needed to grow productive, modern practices, and keep them running smoothly.No other company supports the animal health market like Patterson. We entered the animal health industry in 2001 with our acquisition of Webster Veterinary and expanded with our 2015 acquisition of Animal Health International, Inc. We provide all the technology, products, expertise and solutions needed to deliver exceptional animal care and drive profitability across the companion, production and equine markets.An Equal Opportunity EmployerAs a people-first company, Patterson promotes a culture that embodies and celebrates diversity and inclusivity. We believe our employees’ unique experiences and differences are what strengthen us and drive our success. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status.We are Patterson. We welcome you.Disability AccommodationIf you require reasonable accommodation due to a disability for any part of the hiring process, you may submit your request to HR by calling 1-866-234-2165 or by email to jobs@pattersoncompanies.com. You can also mail your request to Patterson Companies, Inc. Attn: HR EEO Coordinator, 1031 Mendota Heights Rd, St. Paul, MN, 55120. Information received will be routed to a representative who will provide assistance to ensure appropriate consideration of your request.

St Paul, Minnesota, USA
5.8K employees (230 in marketing)
50% recommend to a friend
38% CEO approval

Salaries

Posted range

$139K/yr – $186K/yr

Taken straight from the job posting.

Product Marketing median pay in the United States

$158K/yr

Most pay falls between $115K and $194K. Based on 3,067 salaries.

See all Patterson Companies, Inc. salaries

Marketing Team

Marketing Team Size
107 (2% of company)
Median Tenure
6.1 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
27K
Traffic Source Mix
Search
24.1%
Direct
64%
Referral
6.3%
Social
5.1%
Paid
0.3%

Headcount Trend

Current headcount: ~5.8K
Patterson Companies, Inc. logo

Director of Product Marketing

Patterson Companies, Inc. · Saint Paul, MN · On-site