Responsibilities

• Global Product Marketing Strategy
• Develop and execute the global product marketing plan aligned with Microvast's revenue priorities, product road map, capacity, target applications and strategic markets.
• Translate CRO and business priorities into product, segment, geography, channel, launch and content objectives with measurable outcomes.
• Prioritize marketing investment based on addressable demand, product readiness, strategic value, competitive differentiation and commercial timing.
• Maintain an integrated annual calendar for launches, campaigns, trade shows, customer programs, content and sales-enablement releases.
• Segmentation and Go-to-Market Planning
• Define priority markets, applications, customer profiles, buying groups, use cases and value drivers for each product family.
• Develop go-to-market plans covering target audience, positioning, route to market, proof requirements, launch sequence, content and field enablement.
• Align plans with Business Development, Sales, OEM Management, Product Management, Operations and regional leaders before market activation.
• Identify gaps between target-market needs and Microvast's product, certification, cost, localization, service or manufacturing readiness.

Requirements

• Bachelor's degree in marketing, business, engineering, communications or a related discipline required; MBA or relevant advanced degree preferred.
• Ten or more years of progressive B2B product marketing, strategic marketing, technical marketing or commercialization experience.
• At least three years leading teams, agencies or major cross-functional product launches in a global or multi-region environment.
• Demonstrated success developing positioning, go-to-market plans, launch programs, sales enablement and market or competitive intelligence for complex products.
• Experience in batteries, electric vehicles, automotive, commercial vehicles, energy storage, industrial technology or advanced manufacturing strongly preferred.
• Experience marketing to technical, purchasing, executive and operating stakeholders across the United States, Europe and Asia is preferred.
• Strong command of segmentation, positioning, messaging, buyer research, product launches, content strategy, demand programs and sales enablement.
• Ability to understand battery cells, modules, packs, BMS, thermal management, performance, safety and manufacturing sufficiently to create credible technical marketing.
• Strong analytical capability in market sizing, competitive analysis, pricing research, win-loss analysis, campaign measurement and marketing-attribution limits.
• Proficiency with CRM, content-management, digital-analytics, presentation, creative-workflow and asset-management tools.

Preferred

• MBA or relevant advanced degree preferred.
• Experience marketing to technical, purchasing, executive and operating stakeholders across the United States, Europe and Asia is preferred.
• Experience in batteries, electric vehicles, automotive, commercial vehicles, energy storage, industrial technology or advanced manufacturing strongly preferred.