Responsibilities

• Build a deep, continuously refreshed understanding of our patients and members across Medicaid and Medicare — who they are, what they need, and what moves them to enroll, engage, and stay.
• Own audience segmentation and voice-of-patient research, both qualitative and quantitative, and synthesize it into clear, actionable insight the whole company can use.
• Track the competitive and category landscape and translate it into how we position and differentiate.
• Own Pair Team’s patient-facing positioning and value propositions across service lines, and the message architecture that paid media, brand, the care team, and our AI care advocate all draw from as a single source of truth.
• Craft messaging that resonates with real people — clear, human, and tested — and the narratives that make Pair Team easy to choose and easy to trust.
• Develop messaging and packaging for new audiences, programs, and markets as we expand.
• Own and elevate the patient journey end to end — welcome kits, onboarding, after-visit communications, and re-engagement — so more patients activate and stay engaged.
• Design lifecycle and member-communication programs across channels, partnering with Care and Operations to make every touchpoint feel personal and supportive.
• Treat activation and retention as products to be improved, not one-off campaigns to be run.
• Serve as the two-way bridge between product and patient: translate Flora (our AI care advocate), Arc, and patient-facing experiences into clear patient language and assets.

Requirements

• 6+ years in product marketing, lifecycle, or growth marketing, including direct ownership of positioning, messaging, and go-to-market for a product or service.
• A proven track record of turning customer or audience insight into positioning and messaging that measurably moved conversion, activation, or retention.
• Strong qualitative and quantitative research skills — audience research, segmentation, and message testing — and the ability to synthesize them into a clear narrative.
• Excellent writing and storytelling; you can make complex things simple and write for real people, not just buyers.
• Experience partnering closely with product and design to shape a roadmap and launch new features or experiences.
• Comfort with data and measurement — funnel metrics, A/B testing, and cohort and retention thinking — and fluency partnering with analytics.
• Experience operating in early-stage, high-growth environments with high ambiguity, minimal process, and direct accountability for outcomes.
• A systems mindset — you improve outcomes with better research, messaging, and repeatable workflows, not just more output.
• Deep alignment with Pair Team’s mission and a commitment to advancing equitable care for underserved communities.

Preferred

• Consumer or direct-to-patient lifecycle marketing experience (welcome, onboarding, retention)
• Healthcare, Medicaid, Medicare, or other regulated-industry experience, with working knowledge of HIPAA and patient-outreach best practices
• Experience marketing AI or technology products, especially to non-technical audiences
• Bilingual (English/Spanish) or experience marketing to bilingual and multicultural audiences

Benefits

• Competitive salary: $180,000 - $200,000
• Equity compensation package
• Flexible vacation policy – take the time you need to recharge
• Comprehensive medical, dental, and vision coverage
• 401(k)
• 100% company-sponsored short and long-term disability and life insurance
• Subsidized backup childcare and caregiver supports through Wellthy
• Work entirely from the comfort of your own home
• Monthly $100 work from home expense stipend
• We provide the equipment needed for the role