Responsibilities

• Lead the team responsible for developing and executing the product marketing strategy for Arena's PLM and QMS portfolio.
• Develop portfolio messaging, positioning, and value propositions that clearly communicate Arena's differentiated value.
• Develop and maintain deep expertise in the PLM and QMS markets, customer challenges, competitive offerings, and emerging industry trends to serve as a trusted advisor across the organization.
• Partner with Product Management to influence product strategy through market intelligence, customer insights, and competitive analysis.
• Define target markets, buyer personas, and use cases that support growth across key industries including high technology, semiconductor, medical devices, industrial manufacturing, and aerospace & defense.
• Translate company and business objectives into annual and quarterly product marketing plans, priorities, and execution strategies.
• Lead the team responsible for planning and executing go-to-market strategies for new products, capabilities, and major releases.
• Develop launch plans that align Product Management, Sales, Customer Success, and Marketing around consistent messaging and execution.
• Ensure product positioning is consistently represented across campaigns, digital channels, events, analyst engagements, partner programs, and sales enablement.
• Partner with Product Management and executive leadership to support pricing, packaging, market segmentation, and commercialization strategies.

Requirements

• 10+ years of experience in B2B enterprise software Product Marketing.
• 5+ years of experience leading and developing high-performing marketing teams.
• Deep understanding of Product Lifecycle Management (PLM), Quality Management Systems (QMS), and modern product development processes.
• Demonstrated success developing product positioning, messaging, and go-to-market strategies for enterprise software.
• Strong understanding of engineering, manufacturing, quality, and regulatory workflows.
• Experience marketing enterprise software to engineering, manufacturing, quality, and product development organizations.
• Proven ability to communicate complex technical concepts to executive, business, and technical audiences.
• Demonstrated success leading cross-functional initiatives within global, matrixed organizations.
• Excellent written, verbal, presentation, and executive communication skills.

Preferred

• Experience marketing enterprise SaaS solutions serving manufacturing organizations.
• Knowledge of digital thread, engineering collaboration, product development, and quality management technologies.
• Experience working with industry analysts, influencers, and strategic customers.
• Familiarity with high technology, semiconductor, medical device, industrial manufacturing, or aerospace & defense industries.
• Experience presenting at customer conferences, industry events, and executive briefings.

Benefits

• Eligible employees also have the opportunity to become a PTC shareholder through our employee share purchase program (ESPP) which allows for the purchase of discounted PTC stock.
• Certain roles may also be eligible for participation in our equity programs.
• Employees may be eligible for medical, dental and vision insurance, paid time off and sick leave, tuition reimbursement, 401(k) contributions and employer match, flexible spending accounts, life insurance, disability coverage and if you are an office-assigned employee, a generous commuter subsidy.
• All total rewards and benefits programs are subject to plan eligibility and other terms and conditions.
• For more information about PTC’s comprehensive benefits, please visit our Careers Page.