Director, Product Marketing at Madison Reed | USA | $150K/yr – $155K/yr

Madison Reed

Director, Product Marketing

USA (Remote)

$150K/yr – $155K/yrManager10+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end commercialization and cross-functional orchestration of product launches, aligning product, brand, and wholesale channels to deliver premium, omnichannel growth.

Product commercialization lifecycle: own Stage-Gate, cross-functional alignment across Finance, Supply Chain, Channel Teams, and Marketing.
Bridge wholesale, e-commerce, HCB, and Marketing with cohesive brand narratives and channel-specific roadmaps.
Analyze market signals and ROI to inform future roadmaps and strengthen a premium market position; partner with the SVP to align annual plans.

Job Description

Partner with Product Development to co-lead discovery phase; leverage consumer insights and market whitespace to pitch, prioritize, and price new concepts that drive omnichannel growth.
Own end-to-end commercialization lifecycle and the cross-functional Stage-Gate process—driving alignment across Finance, Supply Chain, Channel Teams and Marketing to ensure launches are scalable, on-time, and impactful.
Serve as the primary strategic bridge between Wholesale, E-commerce, HCB and Marketing; translate brand stories into winning omni strategies while ensuring channel-specific needs are integrated into the broader innovation roadmap.
Analyze market signals and product metrics to measure ROI and inform future roadmaps, ensuring every launch strengthens Madison Reed's premium market position.
Strategic Partner to the SVP of Integrated Marketing
Act as a core advisor to the SVP of Integrated Marketing to architect annual plans and portfolio strategies that align product innovation with brand growth.
Lead the integration of product narratives across brand campaigns and seasonal initiatives, ensuring a cohesive and premium consumer experience at every touchpoint.
Drive organizational clarity on product priorities and sequencing; develop high-stakes storytelling and business cases to secure executive alignment and resource allocation.
Transform high-level marketing goals into actionable product roadmaps, bridging the gap between creative vision and commercial execution.
Wholesale Marketing Leadership (Non-Digital Media): Collaborate with Wholesale leadership to prepare for high-stakes retail partner meetings, ensuring marketing strategies support long-term brand equity and joint business goals excluding paid digital media.
Develop in-store, on-shelf, and educational materials that drive awareness, trial, and conversion

Madison Reed

3.5 Glassdoor

We’re disrupting a $50 billion industry.Since 2013, we’ve offered our clients the option to truly own their beauty with a revolutionary choice—your place or ours? At home hair color or Hair Color Bar services? Our business is truly omnichannel, with the option to order or subscribe through our website, pick up in store at our Hair Color Bars, or make an appointment at one of our Hair Color Bar locations. At our Hair Color Bars, clients can choose from a variety of color services from licensed cosmetologists—permanent hair color, roots only, hair gloss, highlights and more. With the launch of our men’s line in 2020, we’re shaking up the $50 billion hair care industry with products that continue to raise the bar for doing your own hair at home.We live our values.Here at our San Francisco headquarters and in every Hair Color Bar nationwide, we truly live our values—Love, Joy, Courage, Responsibility, and Trust. Our values inform everything we do, from how we treat our clients to how we treat every member of our fast-growing team. Our founder & CEO, Amy Errett, has fostered a one-of-a-kind culture based on transparency, accountability, and fun; where diversity and inclusion are of utmost importance and every team member feels supported to succeed.We are hair color that breaks the rules.Our commitment to the ultimate client experience, paired with our dedication to product innovation and the latest beauty technology, has attracted a devoted, consistently-growing base of fans, converts, and color evangelists. We love what we do—and it shows.Join us in our mission to live life colorfully and make personal care more personal.

Founded in 2013

San Francisco, California, USA

461 employees

madison-reed.com

65% recommend to a friend

70% CEO approval