Director of Product Marketing, International

Responsibilities

• Lead Product Marketing Strategy
• Define the market, category, and positioning strategy for Foxit’s product portfolio across global regions.
• Develop clear, differentiated messaging and value propositions aligned to target buyers, use cases, and customer needs.
• Own segmentation, buyer personas, pricing and packaging inputs, and portfolio narrative development.
• Ensure product marketing strategy supports both regional go-to-market needs and broader company growth objectives.
• Build and Lead the PMM Function
• Build, lead, and develop a team of Product Marketers, including hiring, coaching, performance management, and capability building.
• Establish PMM operating rhythms and sprint cycles aligned to product, release, and campaign timelines.
• Embed product marketing into R&D and product planning processes, including roadmap reviews, discovery sessions, and sprint reviews.
• Drive strong cross-functional alignment across Product, Engineering, Sales, Marketing, and Customer Success.

Requirements

• 10+ years of B2B software product marketing experience, including significant ownership at the Senior Manager or Director level.
• Proven success leading portfolio strategy, positioning, market intelligence, and go-to-market execution in competitive software markets.
• Experience marketing to IT buyers and departments across SMB, mid-market, and enterprise segments.
• Strong expertise across core product marketing disciplines, including messaging, positioning, segmentation, pricing and packaging, launches, and sales enablement.
• Demonstrated ability to convert market insight into business strategy, product direction, and measurable commercial outcomes.
• Strong executive presence and stakeholder management skills, with the ability to influence across senior leadership and cross-functional teams.
• Excellent communication and storytelling skills, with comfort presenting to customers, internal leaders, partners, analysts, and industry audiences.
• Experience working across global and regional teams in a multi-market environment.
• Foxit may use AI tools in hiring process as described in the description.
• We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans.

Preferred

• Familiarity with analyst relations and engagement with firms such as Gartner, Forrester, and IDC is a plus.