Director, Product Marketing

Responsibilities

• Growth of sales, market share, profitability and customer retention for our product portfolio by developing and implementing go-to-market (GTM) plans that effectively segment our market, target our customers, and position our products/solutions in the marketplace
• Market, Competitive and Whitespace analysis
• Partner with Product Management to conductVOC and incorporate market insights into our product roadmaps and coordinate product launches in collaboration with Sales and Marketing teams
• Develop content strategy across the portfolio and lead the team to execute
• Develop industry thought leader content to drive product brand awareness and extend our positioning as a trusted advisor to our current and future customers, including messaging/positioning that aligns with target personas and their customer buying journey
• Drive thought leader channels including webinars and our blog: research and develop topics, and slides, and have the authority to speak to our chosen topics with the aid of internal subject matter experts
• Conduct customer interviews and produce case studies, video scripts, or other types of content speaking to the target audience
• Collaborate with the VP of Demand Gen to support the activation of campaigns aimed at achieving product revenue/business goals, including initiatives that drive product adoption, attach rate, and customer retention
• Maintain competitive analysis for the sales team
• Sales and Customer Success Enablement: Develop internal competitive playbooks/battle cards and other assets to enable the sales team to be effective at positioning the portfolio and accelerating pipeline conversions

Requirements

• 8+ years of experience in B2B SaaS marketing, with significant experience in both product marketing and content marketing
• 3+ years of leadership experience; successful track record of mentoring and developing Product & Content Marketing teams
• Proven track record leading GTM launches and crafting compelling product narratives.
• Strong writing and storytelling skills, with the ability to translate complex concepts into crisp, customer-centric messaging
• Demonstrated ability to build a content strategy that drives measurable results.
• Experience partnering with product, sales, and customer success leaders
• Bachelor's degree or equivalent exp required

Preferred

• PropTech industry experience a plus
• Certification with the Product Marketing Alliance, Pragmatic Marketing, Sirius Decisions, or similar Product Management/Marketing organization preferred

Benefits

• Comprehensive health, dental, and vision benefits
• Remote work option
• Collaborative, mission-driven culture