Responsibilities

• Own and refine product positioning, messaging, and narrative to clearly communicate differentiation and customer value.
• Lead end-to-end go-to-market strategy for product launches, feature releases, and market expansions.
• Partner closely with Product Management to influence roadmap decisions through market insights, customer feedback, and competitive intelligence.
• Develop buyer personas, target segments, and use-case frameworks to guide marketing and sales strategies.
• Enable Sales with high-impact collateral, pitch decks, battle cards, and training that improve conversion rates.
• Drive competitive analysis and market research to inform strategic decisions and strengthen positioning.
• Collaborate with Demand Generation and Brand teams to ensure consistent messaging across campaigns and channels.
• Establish pricing and packaging strategies in partnership with Product, Finance, and Revenue leadership.
• Define and track product marketing KPIs, including adoption, win rates, pipeline influence, and launch performance.
• Build, mentor, and scale a high-performing product marketing team.

Requirements

• Proven experience leading product marketing strategy in high-growth organizations.
• Deep expertise in positioning, messaging, and go-to-market execution.
• Strong understanding of SaaS or technology buying cycles and customer decision frameworks.
• Exceptional storytelling skills with the ability to simplify complex products.
• Data-driven mindset with experience measuring launch impact and market performance.
• Demonstrated success partnering with Product and Sales teams.
• Excellent leadership and team development capabilities.
• Strong executive presence with outstanding communication and presentation skills.
• High ownership mentality with the ability to operate effectively in ambiguous environments.

Preferred

• 8–12+ years of experience in Product Marketing, Go-to-Market, or related leadership roles.
• Experience within SaaS, enterprise technology, or product-led growth organizations.
• Track record of successfully launching new products or entering new markets.
• Experience shaping category narratives or repositioning products for growth.
• Prior experience managing distributed or remote teams.