Director, Product Marketing

Santa Barbara, CA (On-site)

$137K/yr – $190K/yrDirector/Executive8+ years expFull time

Posted 1 day ago

Job Summary

Own the go-to-market story and packaging for Artera’s AI agents, shaping messaging, pricing, buyer research, and enablement across sales and marketing.

  • Lead product marketing for AI agents
  • Collaborate across Marketing, Product, Sales, and Finance

Job Description

Responsibilities

  • Platform Marketing: Develop messaging, packaging, and campaigns for AI agents, including the trust narrative: what the agents do, where people stay in the loop, how performance is measured, and how we share results with buyers in a clear, credible way.
  • Value Proof & Pricing: Turn agent performance data into proof points, customer stories, and ROI models, and partner with the CPSO and Finance to shape pricing and packaging for AI agents.
  • Research: Mine sales calls, win/loss interviews, and de-identified agent conversations for buyer language, unmet needs, and competitive gaps; supplement with targeted qualitative and quantitative research.
  • Internal Education: Enable customer-facing teams by developing standardized sales tools, consistent platform messaging, and actionable insights into buyer evaluation criteria to streamline the purchasing process.

Requirements

  • Experience and Qualifications: 8+ years experience in healthcare/SaaS product marketing, marketing, strategy, or product management (working with enterprise healthcare IT and/or Patient Access buyers is a plus).
  • Cross Functional Leadership: Proven ability to coordinate and create consensus within cross-functional groups without formal authority.
  • Communication and Storytelling: Exceptional client presentation and customer interview skills, as well writing skills that emphasize value storytelling for B2B audiences.
  • Strategic Execution and Adaptability: Ability to balance shifting priorities within the context of higher level business goals and ambitious department goals.
  • Market Analysis & Product Acumen: Ability to learn new products and evaluate them from the market’s perspective.
  • AI Product Marketing: Experience marketing AI, automation, or other products where buyers are being asked to trust software with work people used to do.
  • AI Fluency: Hands-on use of AI tools in your own work, with workflows you’ve built that let a small team do the work of a large one and examples you can show.

Benefits

  • Company benefits - Full health benefits (medical, dental, and vision), flexible spending accounts, company paid life insurance, company paid short-term & long-term disability, company equity, voluntary benefits, 401(k) and more!
  • Career development - Manager development resources, employee development funds
  • Generous time off - Company holidays, Winter & Summer break, and flexible time off
  • Employee Resource Groups (ERGs) - We believe that everyone should belong at their workplace. Our ERGs are available for identifying employees or allies to join.
Artera logo

Artera

3.5 Glassdoor

Artera, a SaaS leader in digital health, transforms patient experience with AI-powered virtual agents (voice and text) for every step of the patient journey.Trusted by 900+ provider organizations — including specialty groups, FQHCs, large IDNs and federal agencies — engaging 100 million patients annually. Artera’s virtual agents support front desk staff to improve patient access including self-scheduling, intake, forms, billing and more. Whether augmenting a team or unleashing a fully autonomous digital workforce, Artera offers multiple virtual agent options to meet healthcare organizations where they are in their AI journey. Artera helps support 2B communications in 109 languages across voice, text and web. A decade of healthcare expertise, powered by AI.

Founded in 2015
Santa Barbara, California, USA
282 employees (24 in marketing)
57% recommend to a friend
70% CEO approval

Salaries

Posted range

$137K/yr – $190K/yr

Taken straight from the job posting.

Product Marketing median pay in the United States

$158K/yr

Most pay falls between $115K and $193K. Based on 3,180 salaries.

See all Artera salaries

Funding

Total Funding
$110.1M
Last Raise
$65M
Series D, 3 months ago

Funding History

  • Dec 2025
    Series D • $65M
  • Nov 2020
    Series C • $45M
  • Oct 2019
    Series B

Traffic Signals

Monthly Visitors
15.5K
Monthly Google Ads Budget
$7.7K
Traffic Source Mix
Search
39.1%
Direct
45.8%
Referral
6.9%
Social
6.8%
Paid
1.3%

Headcount Trend

Current headcount: ~282
Artera logo

Director, Product Marketing

Artera · Santa Barbara, CA · On-site