Director, Product Marketing

Responsibilities

• Partner with the Head of Marketing to develop and drive new IP's global product marketing strategy from development through launch and live service.
• Serve as a trusted strategic delegate for the Head of Marketing, independently representing Global Marketing across key cross-functional initiatives.
• Develop and drive global campaign strategy, translating new IP's positioning and player promise into compelling marketing programs across reveal, launch, and live service
• Translate consumer research, player behavior, competitive intelligence, and market dynamics into actionable product and marketing recommendations.
• Partner closely with Development and Product to ensure new IP's positioning and player promise are manifested in the game experience.
• Help shape new IP's live-service strategy, connecting acquisition, engagement, retention, community, content, and lifecycle marketing.
• Develop and confidently present clear strategies and recommendations that simplify complex challenges and drive decisions.
• Lead, mentor, and develop the Product Marketing team, raising the bar for strategic thinking, presentation skills, communication, and execution.
• Build alignment across Development Team, Creative, Insights, Product Team, Community, PR, Commercial, and other publishing disciplines.
• Proactively identify strategic gaps and independently drive complex initiatives from ambiguity through execution.

Requirements

• 10+ years of experience in Product Marketing, Franchise Marketing, Product Management, Brand Marketing, or related consumer-facing disciplines, including meaningful leadership experience.
• Significant experience marketing free-to-play and/or live-service games, ideally within the shooter or competitive multiplayer category, with a strong understanding of player acquisition, engagement, retention, content cadence, community, and lifecycle marketing.
• Demonstrated experience developing positioning, audience strategy, value propositions, and go-to-market strategies for large-scale consumer products.
• Experience partnering directly with game development or product teams and influencing decisions through consumer and market insight.
• Strong strategic leadership with the ability to connect consumer, product, market, and business realities into clear direction.
• Deep understanding of games, player behavior, and the competitive landscape, with the ability to evaluate how game systems, progression, social dynamics, and design decisions influence player motivation and market potential.
• Exceptional written, verbal, and executive presentation skills, with the ability to simplify complexity and confidently influence senior leaders.
• Strong judgment and ownership, with demonstrated ability to make sound decisions with incomplete information and operate with significant autonomy.
• Experience managing, mentoring, and developing high-performing marketers, with a passion for making the people around you better.
• Proven ability to lead across highly matrixed, cross-functional organizations through influence rather than authority.

Preferred

• Experience marketing AAA, premium, free-to-play shooters or competitive multiplayer games at global scale, particularly across PC and console.
• Experience taking a new IP or live-service game from development through launch and ongoing operations.
• Experience developing global marketing strategies across PC and console.
• Deep familiarity with competitive multiplayer games, player behavior, and the evolving live-service market.
• Experience with consumer research, audience segmentation, competitive analysis, and translating insights into product strategy.
• Experience working with first-party platforms and strategic gaming partners.
• Genuine curiosity about why players choose the games they play, why they keep playing them, and what makes a new experience worthy of their time.
• Deep personal engagement with games and gaming culture, with broad knowledge of genres, competitive ecosystems, player communities, and the evolving market.

Benefits

• medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.